What are the top 5 ways to increase sales for your store? In the beginning, increasing sales depends on the selling method that you offer to your customers, such as better features - better specifications - larger size, or if you offer a product that is more expensive than what they buy, then you must maximize the value for customers in order to succeed in increasing your store’s sales, and this is what we will discuss in detail on the website. EnglishShop.
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Top 5 ways to increase sales for your store
We will mention in the following lines how to increase your online store sales:
Highlighting rare and best-selling products
There is a psychological phenomenon called FOMO, which is the worry that you will miss out, because rare things are generally desirable.
This technology is not limited to e-commerce only, but also in the field of e-commerce.
Online stores try to exploit it to increase sales by arousing this feeling among customers by telling them that the quantities of products on sale are limited, and that their stock may run out at any moment.
Also, there is a principle called the Pareto Principle.
It states that 80% of results come from 20% of effort.
This means that 80% of your profits will come from 20% of your best selling products.
Because people automatically tend toward products that are in high demand, and this is considered one of the top 5 ways to increase sales for your store.
They consider this evidence of their quality. So, try to focus on the best-selling products, and display them on the homepage, landing page and on your social accounts.
Reduce shopping cart abandonment
An e-commerce statistic shows that an estimated $4 trillion in purchases are dropped by buyers.
Two-thirds of this amount would have been profits for those online stores.
This statistic is staggering and shows how much opportunity is lost in online stores.
Especially since purchase abandonment occurs after the buyer chooses the products he likes and adds them to the shopping cart.
But he backed out of buying for one reason or another.
Online stores are trying to solve this problem and encourage buyers to complete the purchase.
Take advantage of holidays and seasons
Taking advantage of official holidays, this is considered one of the 5 best ways to increase sales for your store.
Through research and marketing studies, it has been discovered that holidays and special seasons are the times when people tend to shop and spend more money than any other time.
Because it is the time when people most prefer to buy gifts for their families and friends, and you can benefit from this by.
Providing offers and discounts on the occasion of seasons and holidays.
You can also set aside a weekend day to send your customers your email newsletter to get them interested in buying and spending.
Offering special discounts during long holidays such as summer vacation or New Year's vacation.
Temporary gifts and vouchers
One of the best ways to gain customer loyalty and make them loyal, repeat buyers is to make them feel like they are more than just a source of money.
Rather, they are part of your project and your relationship with them is personal.
Some online stores send discounts to their customers on their birthdays as a good gesture, and although it is a simple step, it means a lot to the customers.
Some online stores also create temporary coupons that have a limited validity, either in terms of their validity period or the number of buyers who can take advantage of them.
Temporary coupons create fear of missing out and encourage buyers to spend.
Some studies have shown that buyers with coupons spend about 25% more than regular buyers, and this is considered one of the top 5 ways to increase sales for your store.
Read also: How to design attractive marketing advertisements?
Add cross-selling at the right time
If the increase in sales represents upgrades and more expensive versions of the product the customer is purchasing.
Cross-selling provides additional options, such as adding product-related items and accessories and displaying them on the product page.
Adding cross-selling to a store is a more difficult process than adding sales, because there are many ways to choose which products to sell.
Return Policy
One of the things that makes people hesitate to buy is their fear that the product will not live up to their expectations and this feeling is even greater in e-commerce.
Because unlike regular stores that allow the buyer to see, touch and possibly use the product before purchasing, the buyer cannot try the product in online stores.
The only information that the buyer has is a photo or a few photos of the product and a description of several lines.
Therefore, online store owners must provide the possibility of refunding money to buyers in case they do not like the product or do not meet the agreed specifications within a certain period.
This strategy removes psychological barriers among buyers and reduces the risk of wasting money, which leads to increased sales. This is considered one of the best 5 ways to increase sales for your store.
