What are the most important terms in the world of marketing? Marketing today is considered the foundation upon which projects, companies and institutions are based to succeed and achieve the goals they aspire to, but not only for projects and companies, even individuals today need marketing and we hear terms such as self-marketing and psychological brands repeated these days. We explain all these details on the website Trianvo.
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The most important terms in the world of marketing
In the following lines, we will discuss the most important terms in the world of marketing:
Online Marketing
It means all forms of marketing and promotional activities that take place online, whether marketing via social media, email, or through search engines. Here the same marketing strategies are used in other types of marketing after being adapted for online marketing. Channels.
Digital Marketing
That is, all forms of electronic marketing that use technical and technological tools, such as Internet marketing, television marketing, and radio marketing. Mobile marketing, text messaging, this means that online marketing is part of digital marketing.
Offline Marketing
It is the traditional form of marketing that does not include any of the above mentioned forms of marketing and therefore includes other forms of marketing such as road advertising. And publications in newspapers, newspapers, publications, phone calls, events and festivals, and therefore it is marketing that we no longer see on a large scale today as its use for electronic marketing has declined.
E-Commerce
These are buying and selling operations that take place over the Internet and using its technologies (e-commerce), such as electronic funds transfer, transportation and shipping services, etc. This is not necessarily limited to services only, but even products fall within this scope, as online stores and online shopping are considered e-commerce.
Case Study Case study
Case study can be found in many other fields, not just in marketing, but in marketing. It means an in-depth study of a case, situation, circumstance, process, or experience and researching it well to determine the factors of success or failure of these situations. What influenced it and the results that were achieved for the purpose of using it in others. Marketing activities. This could be a case study for an advertising campaign or a case study for marketing a product or service.
Inbound Marketing
A marketing theory based on attracting and attracting customers through a continuous search for important and valuable content that suits their aspirations and needs and provides the information they expect and need from the brand.
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Marketing Funnel
A marketing theory that represents the form of the funnel. The funnel, in turn, represents the customer or user's journey from the first moment they learn about the brand until the last stage. It is the end of the path where the customer makes the decision to purchase the product or service.
Return on Investment
It is the process by which the return on investment in marketing is calculated. The cost of the entire marketing process is calculated. Then the profits resulting from this marketing process are calculated. Marketing costs are then deducted and the final net return is calculated.
Customer Loyalty Customer loyalty
It means the extent of customer satisfaction with the brand and their enjoyment of the experience with it, whether through purchasing, services, or dealing with the brand as a whole. This shows up in many customer behaviors such as repurchasing from the brand more often. The amount of people who recommended the same brand, etc.
Brand
The company's name, image and identity are in front of customers and the public and in their eyes, and it includes many elements such as the company's visual identity, name and logo.
