Utilizing AR technology in business
Augmented reality has become one of the basic drivers of the economy, and this technology has gained its importance from the role it plays in developing business, customer experience, and their interaction with the brand. Companies used to adopt the idea of infrastructure for their own projects, including partners and suppliers, and relied on usual marketing, until reality was introduced. Augmented reality has become a part of the marketing strategy. Recently, augmented reality technology has become part of the infrastructure of commercial companies, which has helped raise the efficiency of the marketing strategy and business strategy in general, which has helped achieve the companies’ marketing goals when used in the correct way due to the great potential that augmented reality possesses, which... It will develop the business and raise the value of your brand.
Below are the best ways you can use to take advantage of AR technology to increase business growth and increase sales.
Augmented reality AR
Augmented reality can be defined as the use of technological technologies to create realistic digital scenes through the use of images, sounds, sensory stimuli, and the creation of virtual visual content. It is used by companies to allow customers to try products before purchasing them, in addition to developing work and using it to train employees.
How does augmented reality technology work?
Augmented reality works through data analysis And transforming it into a sensory experience, where graphics, maps, depth tracking, and computer technology are combined, and through the previous elements, data is obtained that is used to create visual and sensory content, and depth tracking technology works to know the distance between the user and the technology, and it is one of the basics of the success of augmented reality, whether In field services or online shopping.
The difference between augmented reality and virtual reality
Augmented reality helps create a better environment in real life by introducing and integrating virtual technology with the real world.
The virtual world is a technology in which users interact through special devices that isolate them from the real world.
Augmented reality is a better and more interactive technology than virtual reality.
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How to benefit from augmented reality technology AR In business
In addition to the ability of augmented reality technology to transmit a three-dimensional image, it can create a simulation for the audience through their smartphones and from anywhere in the world to watch the product they want to buy and experience through the simulation in a live manner.
Below we mention some of the ways in which you can benefit from augmented reality technology in business.
- Attract customers' attention
With the difference and multiplicity of modern technologies that can be used in marketing, which has led to the difficulty of competition in the marketing field, which requires constant innovation in order to be able to make your brand’s marketing strategy successful and attract consumers’ attention to it, which is what AR technology provides you with, which works to attract interest. Target audience in innovative ways that enable you to reach a large base of people in record time and arouse their enthusiasm and encourage them to buy, which is something that other marketing methods cannot do.
- Introducing products visually
Augmented reality helps give consumers a real visualization of products, as it uses the process of transferring the product image with graphics and visual images through visual product configuration software, and the matter has even evolved to the point where the customer can experience the product through augmented reality.
- Try the product and see how it will look before purchasing it
Augmented reality technology, when integrated with marketing, helps communicate the idea of the product to the user, which allows him to try the product and see how it looks when purchasing it before the purchase process, such as trying on glasses, clothes, and makeup. The technology even enables you to try on pieces of furniture and see how compatible they are with the appropriate colors and the appropriate size for the place you will be using. You put it in it after purchasing, and the technology tries the product virtually to enable them to make the appropriate purchasing decision.
- Increase your brand value
Augmented reality technology can be used indirectly in marketing. If you are not marketing a new product, you can use the technology to promote your brand and introduce it to the public by providing a realistic experience and creating special moments for people who use your brand.
- Digital packaging
Packaging plays an important role in influencing consumers' purchasing decisions, as the packaging is the way through which you can communicate with customers. There is also a large number of consumers who judge the quality and value of a brand by the way its products are packaged. Using augmented reality technology, you can transform product packaging. From simple packaging to distinctive packaging that displays product information, allowing users to explore the product through a range of digital media to introduce the brand and list the technical details of the product.
- Design: Augmented reality technology can also be used to edit a three-dimensional model when conducting the design process for many industries such as the automobile industry, home construction, or other products for which augmented reality is used to build their design and development and know the natural size of the product, meaning that augmented reality in this case It works as an alternative to the prototypes that were used before, but now with the use of AR technology, designers can create a clear and comprehensive vision of what the product will look like as well as define and know what function it can perform.
- Vocational training: In addition to using augmented reality technology in various education, especially in the field of medicine and learning about human parts in an augmented reality way, this technology can also be used to train employees and workers, as training through augmented reality gives them the knowledge to deal with machines and others without making mistakes that cost companies additional money. This is through virtual training, which has proven its effectiveness in training and education. Therefore, augmented reality (AR) has become one of the most important technologies that are used in business development and the field of marketing, which is used by major commercial companies, to make their marketing campaigns more attractive to customers and to develop technical work. Their own.
