Ecommerce tips on Instagram

Ecommerce tips on Instagram

Instagram is one of the best social sales tools in 2020 and beyond, but how can brands get started on social media? Below we'll explore the reasons why your brand might be a good fit for Instagram as well as share tips to help you increase user engagement and sales opportunities on the platform. After seeing a product/service on Instagram, 79% search for more information, and 37% visit a retail store. And 46% make a purchase.

Some tips for e-commerce on Instagram

• The ever- (and rapidly) growing channel has over a billion global users, and over 500 million of those users use Instagram Stories daily, so don't be shy when it comes to creating video content.
• The biggest question for every e-commerce store owner is: How will a customer see me? In the online marketplace, visibility is everything.
• Unlike a brick-and-mortar store with a specific location, your e-commerce store is surrounded by thousands of others that are very similar.
• You are constantly playing a game of shuffle in the vast online marketplace, one minute you are here, the next minute there is a different store offering your customers the same services.
• So, your ultimate goal is to get as much visibility as possible, the more you appear on a customer’s screen, the more likely they are to tempt you to “enter” your store.
• SEO is one form of increasing views; But what can you do?
• Here lies the role of social media marketing.
• And not just any old form of social media, we're talking about one of the newest kids on the retail block – Instagram.
• Let's take a look at how to use Instagram posts to your store's advantage.

Pay attention to your content and take care of the images

• Top Ecommerce Tips on Instagram There is no rule on how many times you should post on Instagram. However, good quality and consistency are key. To help maintain high standards and engagement, consider automating the process with a scheduling app.
• Too many product images in your feed may appear expensive. Too many similar photos posted one after another may not leave a good impression either. So get creative.
• For example, you can show the lifestyle and culture around your products. You can also build an emotional connection with your target audience, for example by posting behind-the-scenes photos of your products (as shown in the example below) or by sharing exclusive snapshots/photos from live events.

use Hashtags To increase your reach and spread your brand

• When creating posts, use a unique hashtag that resonates with your business.
• This makes the shopping experience easier and improves the visibility of your products to Instagram users.
• Using a popular hashtag can make your posts more accessible online.
• Your products can end up at the top of app searches.
• This situation is important because it affects online engagement and access.

Improve your company name

• Speaking of e-commerce tips on Instagram, if you try to search for “widgets” on Instagram, you will get results/accounts related to the tool.
• For this reason, it is worth including the word “tools” in your company profile if it is not already in the name.
• Since names are a searchable field InstagramYou should optimize your company name and add keywords to your name and resume.

 

Share user generated content

• To leverage social proof using Instagram, many businesses share user-generated content on the platform by asking customers for product reviews or sharing photos/videos showing real buyers using products (with branded hashtags).
• Businesses can then reshare these posts on their profiles and tag their customers.
• Sharing user-generated content helps build community, expand reach, establish brand trust, and improve customer loyalty.
• Additionally, publishing user-generated content helps create a human, accessible brand image.

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Working with influencers on Instagram

Speaking of e-commerce tips on Instagram, influencers can help your business in many ways, some of the benefits include:

• Increase the number of followers
• Generate buzz that turns into sales
• Strengthen your brand position
• Raising brand awareness
• Before choosing an influencer, do your research thoroughly, check their followers and engagement rate.
• Make sure they are active on Instagram and the type of content that will be created by them is suitable with your business.
• They can help you distribute Instagram ads and increase sales through the platform.
• Agree on a payment method and amount, look at your budget and stay within your limits.

Maintain efficiency

• Keep posting at the time of day when Instagram users are most active.
• However, managing all your Instagram posts within the app can be a problem, especially if your audience is more active outside of your work hours.
• Moreover, logging into your Instagram account regularly may take up a lot of your time.
• To increase efficiency, consider using social media marketing automation tools to pre-load and schedule content in advance.
• To engage with your followers and respond to comments, don't wait for new notifications to appear, instead, create a system and set aside a specific time or times to respond to your audience.

Measure your e-commerce success on Instagram

• One of the most important tips for e-commerce on Instagram is to check the performance of your posts and stories on Instagram.
• Access to Instagram Analytics gives you data about impressions, reach per post, purchases, and information about demographics or the type of content your audience likes the most.
• This will give you an indication of what types of posts and products are popular with your audience, what is worth promoting more often and what type of inventory is worth stocking.
• Data on when users are most active (which days of the week/what time) will help you choose the optimal time to schedule your posts.

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Consider a multi-channel social media sales strategy

• To better connect with your customer base, consider optimizing each platform to best serve its users.
• Then integrate all your platforms into one seamless approach.
• For example, if you receive a lot of customer inquiries via Twitter, improve your Twitter strategy for responding to inquiries.
• If your followers are using your Facebook page to learn more about your business, focus more on engaging content.
• If people tend to buy your products on Instagram, optimize your Instagram business profile to sell them.

 

At the end of our e-commerce tips on Instagram, all you have to do is get an Instagram business account and start making sales from the platform. You will be able to reach a much wider customer base, and not be limited to views of your website. This is a reliable way to boost your e-commerce business. To reach your target audience, remember to link your Instagram page to your website for easy access.