Large companies need a lot of money in order to implement their marketing strategy. However, there is an opportunity for small companies to benefit from marketing strategies on the Internet to compete with major companies, as there are multiple methods that can be used by small companies, which are low cost marketing strategy, Which gives you the same results that big companies get from high-cost marketing plans.
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Low cost marketing can be defined as a pricing strategy in which low-priced marketing is used to gain market share and motivate customers to buy its products. This strategy is used in the case of products that have little competitive advantage.
Here are some time-tested, low-cost techniques to improve your marketing and help you reach your goals.
- Create a blog
People love to read about blogs that interest them, and creating a blog and consistently posting quality content on it can attract readers' attention, which will also attract attention to your brand.
If you don't have a blog yet, you can now start creating a blog, or create a website using WordPress. It is easy to sign up for a free account and use the platform to promote your products and services and write articles about how people can benefit from them. You must make sure that your articles and blog posts are well written. It is easy to read, as this method is a good investment that will not cost much and the return will be good.
- Create a free business account on Google
Currently, the Google Business profile account has become one of the most free marketing strategies used by companies, as this free method helps your company’s content appear on Google Maps and branded searches. You only have to prove your ownership of your business using a Google account and improve Your profile will be guaranteed to appear in Google Maps and search results
- Use of social media
Through social media, you can build broad and good relationships with the public, which enables you to grow your small business, introduce your brand, and work to build trust between you and the public. By creating business accounts on Facebook, Instagram, LinkedIn, Twitter, and YouTube, you can promote your blog and increase the traffic rate. And traffic to your website. Through these accounts, you can communicate with followers, promote your brand, and gain more customers.
Google is distinguished by providing high-quality, accurate content for any search you may perform. Although this feature is not free, it does not require a lot of money. It is also considered the most effective strategy among the lowest-cost marketing methods, which works to equalize all competitors, whether they are Large company or startup.
- Email marketing
Email marketing is one of the best successful marketing methods that works to attract visitors and maintain current customers. You can use email in marketing through some promotional ideas, including giving a purchase voucher or discount coupon to new visitors through email.
- Use other services to market your products
You can use some other service sites to market products and sell through them, such as Amazon and eBay, which are major electronic stores that enable you to sell products and promote your brand through them.
Techniques to improve your low-cost marketing strategy
After learning about some low-cost marketing strategies, we explain below some techniques that help make these strategies successful and achieve distinguished marketing that is comparable to the marketing of major companies.
- Know what customers want
The first steps that you must know in your marketing plan are the target audience and what you can offer it. Major companies rely on people who are hired to conduct a survey of your products and find out whether they meet the needs of the targeted customers or not, and because you are working within a low-cost marketing strategy. You will not be able to hire people for this task, but you can still follow this plan by using questionnaires that give you answers from the customers themselves, which gives you a real result from the field.
- Commitment to online marketing plans
As we mentioned previously, how important the Internet is in marketing and how it is a wide field for all companies of all types, where you can build broad and good relationships through the Internet and social networking sites, and allocate enough time to appear on the Internet to respond and communicate with customers.
- Building relationships with the media
You may see this part as one of the most difficult parts that you can reach, but it is not that difficult if you develop your products and work to increase their value while building a good customer base that works in your favor, as through these simple points you can raise your brand name so that the media will search for you, or Make it easier for your company to reach it.
- Continuously improve your products
The best marketing methods are what is transmitted between customers and word of mouth. If you offer distinctive products, you will build a relationship of trust with your customers to the point that makes them search for you, and with time they will turn into sponsors for marketing your brand. Therefore, you must always develop and improve your products and the services that you provide, and you will get... Free marketing for your company.
Hence, low cost marketing strategies are as effective and good as the marketing campaigns carried out by major companies. You will not need to spend a lot of money or seek the help of marketing experts in the presence of these methods and strategies for effective low cost marketing.
Read also – Pricing tools and strategies
