Product packaging levels
With the spread of stores, packaging has become an important matter, as it has become one of the points by which the success of the product is measured. Some customers use the product packaging feature as a tool to measure the value and quality of the product. Below we explain the levels of product packaging and how these levels affect the external appearance of the product and its ability to sell and ship.
What are the levels of product packaging?
There are three levels of product packaging, and each of the three levels plays an important and essential role in protecting the product during the storage and shipping process.
First: the basic level of packaging
Basic packaging is the package that is attached to the product to protect it. This box contains the product that you are selling and has information about the product and how to use it written on it. This package varies depending on the product it contains. This package can be a bottle if the product is a drink. What, or a carton if the product is an electrical device, and other packaging that includes different products.
In the case of food packaging, the packaging containers are subject to legal licenses and food control to ensure that the food is preserved in a healthy manner.
Second: Secondary packaging
Secondary packaging is a secondary packaging that contains the primary packaging. Secondary packaging has many uses, as secondary packaging can be used during the shipping of the product, and it can be linked to the product, such as medicine boxes, which contain a primary packaging that contains the product inside it, and a secondary packaging that is a box. It includes the content of the medicine, and the secondary packaging is directed to customers and consumers and contains trade mark The product has a distinctive design specific to its brand, due to the desire of the product owner to excel over his competitors. The secondary packaging is considered visually attractive in order to help attract customers to the product. This level of packaging is usually printed with high-quality images, logos, and other materials for the brand, as the packaging Secondaries are what customers see when they shop in a store, so it can make a big difference to your sales numbers if your secondary packaging is more attractive.
Third: The third level in packing and wrapping the product
The third packaging is the shipping box in which the secondary packaging is kept during storage and shipment. The third packaging is used to store products in the warehouses of stores and companies. It is a box that bears the brand name and includes information about the company and the product that the package contains.
Triple packs can be anything from a large box that holds together smaller packs containing your products to a full pallet setup that keeps multiple products grouped together. This level of packaging must be optimized to combine the products as tightly as possible and to provide the full protection they will need. Products during shipping, as the shipping and storage environment can cause damage to the product, so third class packaging is where you enhance your protection to make sure the products reach their final destination without any damages.
From this, we have learned about the three levels of product packaging and their importance in protecting the products. Each of the three levels has the same degree of importance within the packaging strategy. You must also ensure that you use the appropriate packaging materials for your products, whether they are boxes or plastic bags.
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