Marketing Ethics
One of the most ways that attracts customers and makes them trust With a trademark What or the products of a particular company is the company’s credibility and its commitment to marketing ethics. Despite the profits that suspicious marketing campaigns may reap, the matter does not exceed a short period of time, and then this turns into a much greater cost, the most important of which is the loss of the reputation of the brand and customers. On the contrary, if companies focus on Ethical marketing, which increases customer satisfaction and raises trust and credibility of the brand among consumers, is what makes marketing ethics the best way to always achieve success at all levels.
Marketing ethics
Below we explain the most important tips and principles that will help you in creating an ethical marketing strategy, which consists of two parts, tips for applying marketing ethics, in addition to the most important points that should be avoided to make the Marketing Ethics strategy successful.
- Tips for preparing an ethical marketing strategy
From the following set of tips, you can learn the most important aspects of ethical marketing.
- Be transparent
When creating a marketing campaign for a product, you must be completely transparent with regard to all product information, including the product’s components, safety, correct method of use, and whether there are any contraindications to its use by some.
- Maintaining consumer privacy and protecting consumer data
One of the company's most important obligations, which falls under the framework of marketing ethics, is to protect consumer privacy and protect his data, as the customer will not trust a company that does not care about his privacy or that publishes his data or discloses it to any party, which is considered a suspicious and unethical method.
- Commitment to the principle of sustainability
Customers are looking for ethical consumerism, as it gives them reassurance that the products they buy are sustainable and ethically produced, so you must be honest about the materials that are used in making the product, as well as the methods of supplying it.
- Responding to consumer concerns
Marketing ethics require companies to take consumers' concerns about product safety seriously, strive to protect consumer rights, and deal with all complaints submitted by customers and work to resolve them in a short time.
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- Reducing risks
Marketing ethics aims primarily to benefit consumers and prevent harm from them by reducing risks and seeking to create a positive impact on consumers.
- What to avoid in marketing ethics
In order to be able to walk on the right path to marketing ethics, you must avoid some important things, including:
- Do not exaggerate in the product description
When you exaggerate in describing a product or service, the consumer will understand that you are providing false advertising. Exaggerating in promising to provide a higher quality than the actual level of the product gives the impression of your lack of credibility, which makes you lose the trust of your customers.
- Avoid making false comparisons
Marketing ethics is the credibility upon which you build your relationship with customers. You cannot build trust among your customers if you make false and misleading comparisons to competitors’ products. You cannot succeed if you seek to do that by distorting the products competing with you in the market. Be honest and make correct and honest comparisons and you will find interest. Of consumers and a desire to obtain your products, despite the presence of products with the same characteristics, but consumers tend towards those who they find have ethical principles in their marketing strategy.
- Do not provide unsupported features
Avoid making promises to add features that have not yet been approved or announcing the existence of a new product that provides services for which there is no scientific evidence.
- Exploiting consumers' feelings
One of the most effective ways to attract the attention of consumers is to influence them emotionally. However, marketing ethics prevent you from exploiting negative emotions or feelings of anger and fear to influence them, as this is considered manipulation of consumers’ feelings and not sympathy for them, which turns your campaign into a suspicious and unethical campaign in which you may lose. Your customers and your company's reputation.
Therefore, Marketing Ethics is the best and most successful engine for reaching a larger number of consumers and strengthening your brand. Examine your strategy and rebuild its basic axes to be compatible with Marketing Ethics and implement it in the correct way so that you are able to make a big difference that qualifies you for success in job market and build a strong reputation for your brand.
