E-commerce trends
E-commerce witnessed great success during this period until it became one of the most important fundamental engines of the global economy. In light of this success, many merchants may find great challenges during the development and growth of their trade. Therefore, there are several trends that you can follow to improve your e-commerce and maintain its stability and growth.
Definition of e-commerce trends
We can define trends as the methods that you can use to enhance your e-commerce on a larger scale full of innovations in digital technology, and all companies and e-stores adopt these trends to increase the percentage of their sales, whether they are small stores or even those large stores that achieve continuous success in the electronic market.
The most important e-commerce trends
There are many trends being used to develop e-commerce, and below we present some of these trends to develop your e-commerce.
Use of digital currencies
All commercial sites tend to adopt digital currencies as a means of payment for buying and selling, as digital currencies have become easier to use for both sides, as they are a safe means, and have been well received by consumers, as well as with regard to payment between various e-commerce companies that have adopted payment via credit cards. Through the Melio service, which transfers payments into digital currencies between companies.
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Use of mobile phone
One of the statistics on e-commerce stated that approximately 53% of consumers shop through their mobile phones, and this percentage is expected to increase in the coming period, so merchants should go to using their mobile phones as well, which allows them to constantly communicate with customers and consumers.
Focus on product quality
Consumers have become more mature and aware, so merchants must pay more attention to the quality of the product, and inform the customer of what the product is in terms of type, manufacturing material, and the source from which the product came. Also, paying attention to packaging materials and their type has become one of the matters that preoccupies a large number of consumers interested in protecting the environment. If you want If consumers are always interested in your online store, you must pay attention to the product and packaging.
Multiple marketing methods
With the multiplicity of shopping channels for consumers and the ability to shop on a number of different online platforms at the same time, merchants must keep up with consumers and be able to advertise their products through all the different electronic platforms to reach the largest consumer base.
Approval of the request via voice service
Many electronic stores have begun to rely on voice service to order products and shopping in general. A study was monitored indicating that a large number of store customers, up to 36%, used it to order products via voice service. This method is characterized by ease of use and is expected to be used by many customers in Next time.
Read also: The size of e-commerce in the world and its most important features
Influencer marketing through social media
We mentioned previously about the necessity of multiple marketing channels, the first of which is social media sites, where you can reach more than a billion people through Facebook alone, in addition to Instagram and Twitter. Marketing via social media sites is also free, with a paid marketing service for those who want a larger customer base.
Use Augmented reality technology
The majority of commercial sites tend to apply augmented reality technology, which enables you to try products before purchasing them by visiting the commercial site and requesting to try the product. A study has been issued stating that augmented reality technology has attracted many customers and that there are many consumers whose desire to purchase increases after trying it out. product, so if you are looking for a successful trend that helps you boost your business, add the augmented reality service to your online store.
The first step of e-commerce success is to always be keen on knowing the latest e-commerce trends, as the electronic industry has become a tool for profit for all categories, whether large stores or individuals doing small work for profit, so you just have to keep up with all the trends.
