Tangential Immersion

Tangential Immersion

What is Tangential Immersion? It is a form of dual-tasking, which involves adding a more stimulating activity to a task that does not require much attention, which helps reduce boredom and the possibility of abandoning routine tasks..

The concept of casual engrossment

People stop performing tasks before their scheduled time because the nature of the tasks does not require sufficient attention, and therefore to increase persistence in performing a routine task it can be linked to other tasks that require more attention, for example updating the biographyResponding to emails, and sitting for long periods of time to watch a training video in the workplace are boring tasks, but they are also important.

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  The idea that the less bored one feels; The likelihood of him committing to an activity has increased, but it must be ensured that the two tasks are combined well without overlapping one with the other. For example, an employee cannot fold the laundry while receiving a work call because he must use his hands to take notes and therefore he will not be able to divide the tasks and continue with them at the same time. One.

The tasks that can be done at the same time may differ from one person to another. Some employees need to listen to music while working to increase their concentration, and others lose focus if there is music in the background while performing tasks.


Consumers' lives are filled with countless behaviors that can be successfully implemented with minimal attention. Many of these low-attention behaviors benefit from persistence but are often not performed long enough (e.g., grooming And exercise). The present work examines persistent consumer failures through the lens of attention. Specifically, drawing on boredom and resource matching frameworks, we suggest that a key driver of weak consumer persistence is that many behaviors require attention. less than what is available to consumers, leaving excess interest leading to boredom and premature abandonment. The present research thus proposes an attention-matching framework for persistence and suggests that performing a task concurrently involves more Attention will improve the fit between attentional requests and available resources, thus increasing persistence. Five experiments across a range of low-attention behaviors (such as brushing teeth and coordination exercises) show that performing a task requiring increased attention (such as reading and listening) simultaneously delays boredom and increases persistence. Furthermore, two important boundary conditions arise. First, the focal behavior should require minimal attention, leaving excess attention available for the occasional task. Second, the episodic task must capture excess attention without exceeding attentional capacity. This research makes important theoretical and practical contributions, offering the potential to improve consumer well-being by increasing persistence in low-interest behaviors


Employing occasional immersion in work

People continue to perform tasks longer when they notice improvement in their performance, receive rewards, or when the task becomes more enjoyable. This has a positive effect on how products are designed and marketed. For example, developers of electric toothbrushes have begun adding timers to their product.

Many employees use monitoring tools such as work timers to increase their diligence in performing office tasks, and managers rely on incentives such as extra time off or bonuses to motivate their employees on tasks that do not require a lot of attention, or encourage workers to listen to an audio book while filling out reports, or Watch a video while cleaning their desk.

Occasional distraction is also one of the tools managers use to promote health and safety in their companies. For example, placing daily news stories on bathroom mirrors for employees to read can be an effective way to encourage them to wash their hands longer, as can providing employees with free audio books to listen to while Walking with the aim of promoting perseverance in initiatives Physical health

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