Inbound marketing VS outbound marketing

Inbound marketing VS outbound marketing

Inbound marketing VS outbound marketing
There are many marketing methods and strategies, and the main idea that a marketing strategy must contain is the ability to reach the largest possible number of audiences. There are two types of marketing that provide you with this advantage, whether it is comprehensiveness or expanding the scope of your marketing campaigns. They are internal marketing and external marketing. The two types are considered the most important. Strategies that include a wide range of distinct challenges, which we will explain in the following lines.

Internal marketing versus external marketing

Internal marketing differs from external marketing in several points, as external marketing works to attract the audience to obtain the product and raise the percentage of sales, unlike internal marketing, which works to attract the audience to your website as a first goal by providing attractive content, and at the same time it provides In which external marketing is a more comprehensive approach, in which internal marketing focuses more on a specific group of people, that is, both strategies work in reverse, and yet they work in an integrated manner.

Below we explain the concept of internal marketing and external marketing and all the differences and what both types work on.

First: internal marketing

Inbound marketing works to attract consumers For website To obtain your products, as it has been found that customers are always looking for products that meet their needs and are more attracted to content that explains the product’s functions and demonstrates the extent of the product’s ability to solve their problem, which is what internal marketing does.
Inbound marketing uses all methods and parts of content, such as blogs, videos, and guide books. This strategy also includes a full explanation of comparative reviews with other products, whether in podcasts or in the content that is published on social media.

Features and benefits of inbound marketing

Internal marketing has a set of features that make it the best marketing method for many companies, and these features include:

  • It does not have a specific time and can reach all people at different times.
  • You can learn from all stages of inbound marketing as it is designed to suit all sales funnels.
  • Inbound marketing enables you to measure the effectiveness and success of the strategy and monitor all its stages, which you can change if you need to.
  • If you update your website, inbound marketing will not stop, but will continue to work even if the website is updated automatically and continuously.

Challenges facing internal marketing

There are some challenges facing internal marketing that may make it unsuitable for some companies, and the main factor why this strategy does not work for some is that digital content requires constant effort and focus, which makes internal marketing face a set of challenges, including:

  1. Inbound marketing needs to be constantly updated to ensure the delivery of good content that addresses the evolving desires of consumers.
  2. Internal marketing requires more time and effort from marketers in order to create sophisticated and distinctive content that attracts customers.
  3. Inbound marketing works within a comprehensive strategy, which requires different tools to be able to implement marketing campaigns correctly and effectively.
    Read also - What is green marketing?

Second: External marketing

External marketing adopts the principle of generalization of marketing, as this strategy works to expand the scope of marketing to reach the largest possible number of consumers to reach higher sales rates, which makes external marketing closer to the traditional image of marketing in terms of using the same marketing channels such as direct mail, billboards, and advertisements. Newspapers, television and radio, in addition to modern technologies such as email.

Features and benefits of external marketing

Despite the traditional performance followed by this strategy, it includes a wide range of features, such as:

  • Enhance brand awareness. External marketing may enable you to reach people who were not previously familiar with your products.
  • Often times, outbound marketing produces immediate results and consumers make purchases after seeing an ad for your products.
  • There are many people who trust external marketing over other marketing methods, and this is due to the fact that a large group of the audience is accustomed to seeing advertisements, and this strategy is considered the easiest way to reach all groups and people at the same time.

Disadvantages of external marketing

Despite the ability of external marketing to reach consumers faster and more, it contains some drawbacks and challenges that make some people refuse to use this strategy, including:

  1. Difficulty in designing an attractive marketing campaign.
  2. Although external marketing is easily accessible to everyone, the ways to get rid of advertising or ignore it are also easy, whether by not watching the advertisement on TV or not reading your email inbox.
  3. When using external marketing, you will not be able to measure the effectiveness of the strategy.
  4. The high cost of external marketing is one of the most important points that makes many companies refuse to use it in their marketing campaigns.

Hence, after clarifying the most important points in both strategies, both internal marketing and external marketing work on all channels related to marketing campaigns, and you can use the two methods together even in the presence of differences and different trends, but in the end you are looking for the best methods that enable you to Obtaining the largest number of customers is perhaps the best way to reconcile the two strategies.

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