Are Pepsi and Coca-Cola road buddies or enemies?
When Pepsi was put in front of the public with Coca-Cola in 1975, the majority of people chose in favor of Coca-Cola. However, when the public tasted blindly, the taste of Pepsi was preferred over Coca-Cola. This was the most prominent competitive event between the blue and red drink and the most famous of all. We will list in This article highlights this interesting competition between the Pepsi Club and the Coca-Cola Club, on the stadium that includes the matches of both giant companies and their consuming public alike.
Read also the impact of the country of origin on the consumer.
History has its say for Coca-Cola: You are the original
The origin of Pepsi dates back to a drink called “Brad”, which was made by the pharmacist “Caleb Bradham” in 1893 in the American state of North Carolina. The drink was renamed to “Pepsi-Cola” because it aids digestion, which is what the word “Pepsi” means, which is derived from the enzyme pepsin, although It is not included in the composition of the drink at all, but the word “Cola” refers to the taste of cola, which was famous at the time thanks to the Coca-Cola Company, which preceded Pepsi by seven years, as it was credited with inventing what is known as the Cola flavor and establishing this wonderful soft drink that it presented to the world. In 1886, it is the alcohol-free version that gained the admiration of many people, especially after some American counties approved a ban on alcoholic beverages.
Pepsi settles the goal of the most delicious flavor in its favor
Being sweeter than Coca-Cola, Pepsi won the blind tasting contest in 1975. After the increase in Pepsi advertisements that relied on this victory over its competitor, Coca-Cola moved towards changing its original flavor in 1985. This was a failure in its history due to the public’s rejection of the new product, “New Coke.” Which prompted it to bring back its drink with the original flavor and put it on the market again under the name “Coca-Cola Classic.”
In the taste race, Pepsi is distinguished by its citrus flavor, while the taste of Coca-Cola tends to be mixed with the flavor of raisins and vanilla. As for calories, Coca-Cola contains fewer calories and a smaller amount of caffeine, but a slightly larger amount of sodium than its competitor Pepsi.
As for the sour, effervescent flavor that is loved by many, Coca-Cola is considered more carbonated than Pepsi, which increases the loyalty of many people to Coca-Cola.
Promotional identity
Many may ask about the reasons for the establishment of giant companies that own... Market shares Huge advertising campaigns, why would you need it despite its wide and well-established reach?
Well, it can be said that Pepsi and Coca-Cola are confident of the public’s loyalty to them, but they continue to communicate with their fans through promotion and advertisements with the aim of creating a feeling among people that Pepsi or Coca-Cola is an entity with a distinct identity from others, and with human characteristics through its interaction and constant keeping pace with the path of humanity. And also to play the competitive role to the fullest.
In comparison between the two groups, Coca-Cola relies in its advertisements on the happy state of the individual or group experience at the dining table and happy occasions, such as focusing on joy with friends and the warmth of the family to reflect the festive atmosphere with tremendous positive energy for the advertisement that mimics the red color of the attractive Coca-Cola cover.
As for Pepsi, it relies on stars and prominent figures, such as successful football players, artists, and singers, to reflect the state of success and achievement of goals, and to gain the loyalty of an audience through the beloved advertising star, with the aim of promoting the identity of the famous blue drink inspired by the colors of the American flag.
Periodic financial numbers
The market value of Coca-Cola is $261 billion in the first quarter of 2022, compared to $226 billion for Pepsi. The majority of revenues and profits are in favor of Pepsi, whose revenues for the same period amounted to the equivalent of $79 billion, i.e. more than double Coca-Cola’s profits, which amounted to $38 billion, but Taking into account Pepsi products, which are not based only on the soft drink, but have expanded to include fast food, which often encourages an increase in demand for the soft drink with these meals.
Geographical map
Consumer preferences around the world are divided equally between Pepsi and Coca-Cola, while the peoples of Latin America prefer Coca-Cola more, but the United States of America consumes Pepsi to a greater extent, despite the intersection of some countries to be a large market for both drinks together, and returning to the Kalinax website, which shows us the ranking of the countries that sell the most. For these two drinks, they are as follows:
Ranking of the countries that consume the most Coca-Cola:
- Brazil
- Germany
- France
- Mexico
- Argentina
- United kingdom
- Holland
- Colombia
- Spain
- Türkiye
Ranking of the countries that consume the most Pepsi:
- United States of America.
- Mexico
- India
- Canada
- Slovakia
- Germany
- United kingdom
- Denmark
- Malaysia
- Ukraine
