Your complete guide to keywords for online stores for everyone looking for the best keywords for online stores, as statistics indicate that most Internet surfers only care about the search results on the first page, and that half of the clicks go to the first three results, so one of the most important things to pay attention to is The keywords that you want your website to target, and that you hope that your site will rise to the top of Google search pages, will be an endless repository of monthly visits, and in the following lines we will explain the importance of keywords for electronic stores on the website. EnglishShop.
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Your complete guide to keywords for online stores
Keywords or Keyword They are words and phrases that define the topic of the page content, and in SEO parlance, they are the words and phrases that people search for in search engines.
Choosing keywords is the skill of searching for words and phrases that people enter into search engines to use in the content of your website pages, which is considered your complete guide to keywords for electronic stores.
What are the types of keywords?
Keywords or keywords are divided into three types:
- Short keywords: They consist of 3 words or less, and are very popular in search engines, but competition for them is intense.
- Long-tail keywords: They consist of at least four words, have low demand in search engines, and are the main source of traffic on the network.
- The key factor here is choice, the longer the sentence, the more specific it is, and the lower search results it will have in search engines, which means the better the chance of competing and converting leads.
What is the importance of keywords in search engine optimization?
In the following lines, we will mention the importance of keywords in search engine optimization in detail, which is your complete guide to keywords for online stores:
- Choosing the right keywords isn't just about creating content.
- It also includes all promotional and marketing activities.
- Including content marketing and email marketing.
- It also helps in optimizing PPC ads and understanding competitors.
- Monitoring the keywords your competitors are targeting can help you build your content strategy.
- In the past, the keyword selection strategy was simple. All you had to do was fill your site with lots of words that you expected people to search for.
- This will be enough to raise your pages to the top of the search results pages on Google.
- It determines whether content quality is less important than keyword density.
- Things have changed now, and this strategy no longer works today. on the contrary.
- Google penalizes excessive stuffing, so a wise choice of keywords is very important, as important as the quality of the content itself.
How to use keywords in SEO
In the following lines, we will explain the methods for choosing keywords in SEO, which is your complete guide to keywords for online stores:
Create a list of important topics related to your site or project content
Think about the topics you want to rank higher in search engine results. You can come up with 5 to 10 topics that you think are important for your project.
Then you will have to extract the keywords from it, in other words, put yourself in the searcher's shoes, what topics do you think your target audience is interested in?
Get initial ideas about keywords
For example, if your site specializes in email marketing automation, here are some keywords to target:
- Email marketing tools.
- Best Email Marketing Tools.
- Email marketing automation.
- What does email marketing automation mean?
- Bring visits.
- Email marketing.
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Search for related words and phrases
If you find it difficult to extract more keywords that people might search for in a particular field.
Go to Google, and look at the searches related to the keyword you searched for, which you will find at the bottom of the results page.
Look for short or long-term keywords related to topics
It is important to have a mix of short-tail keywords and long-tail keywords to balance your strategy.
This is because people search for short keywords frequently, which makes competing for them very difficult compared to long-tail keywords.
Conclusion
Finally, in today's article we talked about... Your complete guide to keywords for online stores We mentioned the importance of choosing keywords in SEO, and we also mentioned how to choose keywords that greatly help in ranking at the top of the global search engines, Google.
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