What is competitive advertising? Certainly, competition is very important in all commercial activities, as competition pushes business owners to be the best in their field of business, as each business owner brings out all the experience he has in his commercial activity, which benefits the consumer and the business owner himself. Therefore, in today's article, we will talk in detail about competitive advertising.
Read also: What is the difference between virtual reality (VR) and augmented reality (AR)?
What are competitive advertising strategies?
In the following lines, we will mention competitive advertising strategies in detail:
Target Facebook users whose interests include your competitors
Facebook Ads don't offer keyword targeting for your ads and you can't specifically target people who like your competitors' pages. However, Facebook offers something called interest-based targeting.
On Facebook, interests range from very broad (for example, business or entrepreneurship) to very specific. In this case. Your competitor's name is the specific interest you want to target. Because Facebook allows you to choose to target people based on. Among other things, the brands and products they like and these are the most important steps in competitive advertising.
Type the URL of your competitor's site. Or, if that doesn't work, you can type in your competitor's brand name or try some keyword combinations. In order to know the best option to reach their target audience – now your target audience!
Make sure your Facebook ads are great and your competitive campaign will be stopped.
Disabling competitors' videos with YouTube ads
I was recently on YouTube looking for an AT&T ad. Before I could see the ad I was looking for. I had to watch another ad – I know, that's modern life. But the genius part was that this ad was not for AT&T, but for its competitor, Sprint.
In competitive advertising, Sprint explained why it was a better provider than AT&T and highlighted an offer to switch carriers. Even before I could see an ad for the brand I was searching for.
To implement this competitive advertising strategy for your own campaigns, create the most viewable TrueView ads, adding up the amount you're willing to spend.
There are many targeting options to choose from (e.g., demographics, interests, keywords, remarketing). But today we feel competitive!
You want Target video ads So someone will see your ad first when they search for your competitor's YouTube videos. If you get it right, they may not even watch your competitor's video!
Use competitor emails against them with Gmail ads
Another smart competitive advertising tactic you should start using now is to target people who have recently shown interest in the things your competitors are selling.
Use Gmail ads that are competitive advertising that appear at the top of the Promotions tab. You can target keywords based on your competitors' brand terms.
As you read this, people in the market for your competitors' products are receiving emails from your competitors – and those emails mention your competitors' brand terms.
For example, if you compete with Sephora. You can target their brand name as part of a Gmail ad campaign so that every time a Sephora newsletter arrives in someone's Gmail inbox.
Your brand also ends up in their inbox. Obviously, your email should tell Sephora subscribers all about your site, your great competitor product, and why they should check it out.
Reach your competitors' audiences through the Google Display Network
Google has some great advertising techniques. But if you want to beat your competitors, you need to use Google's custom affinity audience feature.
Affinity audiences allow you to target a pre-defined audience, which should be most receptive to seeing your ads.
To get the job done brilliantly, and avoid wasting your budget Competitive advertising. You'll need to target your competitor's homepage. Google Ads (formerly Google AdWords) will detect brand branding and behavior of people who visit and are interested in that domain name (or are searching for content on related topics).
Let's use MailChimp as an example: MailChimp is a publication aimed at businesses that do email marketing. So, if I were running a similar business geared towards email marketers. MailChimp visitors will form the basis of the “ideal customer” we want to reach with our display ads.
Read also: How to design attractive marketing advertisements?
Targeting competitors' Twitter followers
There are tools that allow you to download a list of every Twitter follower of any account. Like BirdSong Analytics. You can use competitive advertising to download a list of all of your competitor's Twitter followers. Costs generally start at around $35 and rise as the number of followers an account increases.
Once you have your report, you can use these Twitter wizards to create a list that you will then upload to Twitter Ads. Make sure the “Add custom audiences” option is selected. It will take about 3 hours to load the list.
You can then create competitive advertising to showcase your business in front of Twitter users who already follow your competitors. They are likely to be in the market to purchase or switch to a similar product or service. Genius, right?
Don't let your competitors have all the fun!
Remember, all of these competitive advertising strategies put your business in front of users who are interested in your competitors. Which means they are more likely to be in the market for your product/service. You just have to show them that what you offer is better than what your competitors are doing!
