What is user experience and how to measure it
User experience is an integrated strategy through which you can know the extent to which the product is compatible with the business objectives for which it was designed, in addition to the extent of product development and customer interaction with the improvements it provides and knowledge of the user’s needs to reach the best product that meets the needs and desires of customers.
What is user experience?
It is the method through which you can understand the requirements of users and what they need within the limits of their financial capabilities, in addition to taking into account the business goals aimed at making the product. The user experience enhances the users’ interaction with your product and their perceptions of it, which is useful in improving the quality of the product.
What is the benefit of user experience for business?
The user experience strategy, which is based on correct and real data, balances business goals and user aspirations. User experience helps save time and money that you may waste in producing services and products that users do not want. Therefore, preparing a user experience based on user comments and analyzes in addition to a budget. The work and company goals, which reduces risks.
Below we explain the ways to measure the user experience of the product according to specific strategies and metrics.
How to measure user experience
If you are looking for a way to improve the user experience, you must first start monitoring user interaction with your product and identify any comments or problems that customers tell you. It includes a set of behavioral metrics through which you can measure the user experience at a specific time and know the completion rates and error rates.
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1. The average time a user spends completing the experience
Knowing the average time a user spends completing a specific task determines the success of the user experience, as the less time the user spends completing tasks for your product, the better the user experience.
2. Task completion rate
This measure determines the percentage of users who complete each step, which ultimately indicates the flow of users. In this case, measurement is one of the easiest when it comes to measuring tasks with a clear beginning and end, such as measuring the success rate of registration on the site, where you can simply know the number of registered people and the number of Those who leave without completing the registration process, and this measurement is useful in knowing the points and places where users encounter problems and prompt them to leave.
3. Error occurrence rate
Measuring the error occurrence rate helps in knowing the number of times errors are committed by users when completing a task on your site, and knowing the error occurrence rate contributes to knowing the points that users suffer from, which prompts you to update the product and address errors, as you can through Track this metric by knowing the complexity of the user interface and the task being performed, and work on redesigning the system to reduce the occurrence of this error.
4. General transmission rate
The general transition rate or adoption rate depends on knowing the number of new users of your product during a specific period, in addition to measuring users’ acceptance of the new features that you have added and knowing the extent of growth and spread of the product and the number of users who tried the new feature, or did not accept these features and try them at all.
5. Retention rate
This measure depends on knowing the number of users who use your product for long periods of time. This measure contributes to knowing the features that customers prefer and prompts them to continue using your product. Conversely, if users bought your product because of a new feature but stopped using it, you can find out if this feature was not If it is useful, you must change or update it to meet the user’s desire. The retention rate can be known by knowing the active users and comparing them to new users, based on the product’s life cycle.
6. Customer recommendation
Knowing how customers recommend using your product is one of the most important measures by which you can know the success of your product. It tells you how happy users are with your product and their confidence in it to the extent that makes them promote the product and advise others to buy it.
7. Measure the degree of user satisfaction
Knowing the degree of customer satisfaction is the quickest way to determine and measure the user experience. All you have to do is ask the customers to determine the degree of their satisfaction with the product and get the answer of a minimum of 100 users in order to be able to obtain a real measurement result, so that through this experience you can know what the users feel. towards your product.
User interface scale: The user interface and the general structure of the product or service it provides are among the basics that concern users, as they play an important role in knowing the ease or difficulty of using or learning the product.
8. Single registration
Single sign-on makes it easier for customers to use and this is done by enabling customers to use all the tools and get all the features through one account, which helps create an easy user experience and gives users more simplified ways to use your site, without the need for multiple passwords, which It may be one of the most frustrating things for users.
9. Design suitable for smartphones
Creating products that are compatible with smartphones has become one of the basics that users are looking for, as access to your products will be much easier when users search for them through their phones, so you must design a platform that is compatible with the phone to create a good and positive user experience.
From this, we have made it clear that when it comes to talking about user experience and improving it, you will find many practices that you must follow and know in order to obtain a successful user experience that will help you develop your product by drawing a future map that carries the visions and preferences of users.
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