Metamarketing Although there are differences in the marketing plan that one company needs compared to another, according to the company’s commercial and marketing objectives. However, there is a set of basic steps that must be taken to develop any successful marketing plan, which we will learn about in detail in this article using examples. process, and in conclusion, we will present a model of a marketing plan that serves as a template for a ready-made marketing plan that allows for the required modifications to be made in line with your company and its goals, and this is what we will learn about in the following lines on the website. Trianvo.

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In the following lines, we will mention what is behind Metamarketing in detail as follows:

Determine the company's identity

It is your initial step to writing a successful marketing plan. In this step, you must write a brief description of your company that includes the company name, its headquarters, its mission, the members of the marketing team involved in implementing the marketing plan, and the nature of the role played by each of them. It also includes a four-way SWOT analysis that briefly presents the company's weaknesses and strengths as well as the opportunities and risks that the future may hold.

The importance of metamarketing is that it ensures that the marketing team is committed to the mission that the company is keen to provide to customers. For example, if you have an online store and your company mission is “to provide an easy online shopping experience at the best prices.” Constant discounts and making sure to facilitate the purchasing process are part of the marketing team’s mission that should not be overlooked.

Describe your marketing strategies

During this step, divide your different marketing goals into separate marketing strategies to achieve each goal. It provides a description of the strategy and the goal you seek to achieve, including a specific, measurable, achievable, and relevant goal. Then add key performance indicators to this strategy, so you can track its progress.

To take an example, suppose one of your marketing strategies is to create a blog for a website, which is written in Metamarketing as follows:

  1. Description: Over the next six months, we will launch a store blog to be a resource to answer customer questions, educate them about online shopping, and to attract potential customers from search engine results.
  2. The goal of the strategy: Use keywords efficiently to improve visibility in search results.
  3. And write weekly articles with creative content that is shared on social media accounts to encourage potential customers to interact.
  4. Performance Indicators: Organic visits from search engine results, referrals from social media accounts.

Marketing mix

This step includes a successful marketing plan, a description of how the company will be able to enter the market and compete in it, and providing an answer to the question: What will the company offer to the public to distinguish it from its competitors? an offer? And what happens behind Metamarketing.

The marketing mix section basically contains 5 elements:

  1. Product: Describe the products or services the company will enter the target market with.
  2. How will this product solve the challenges described in your buyer persona? What makes this product different (or at least competitive) from competitors' products?
  3. Price: How much does the product cost? Is it competitively priced? Is it a reasonable price for your clients budget? Do you offer seasonal promotions?
  4. Promotion: How do you promote this product? You can think more deeply than traditional methods such as advertising campaigns and social networking sites.
  5. Are you thinking about the value your product can provide to buyers such as education and improving lives?
  6. Distribution: How will the product be delivered to your customer? What will you do to ensure successful after-sales service?

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Marketing channels

Finally, your marketing plan should include a list of the marketing channels you will use.

These are the places where you will publish marketing content to advertise your products and services, to spread awareness of your brand, to find potential customers, and to acquire new customers.

Fortunately, marketing channels are increasing from time to time, for example the channels available today are mail campaigns, Facebook Twitter Instagram YouTube, paid ads, website, blog, mobile application and many more.

Choose wisely the channels on which you will focus your marketing efforts, determine the purpose for which you will use this channel, then set a specific number of performance indicators through which you will measure the success of its use, and thus you will understand what is behind Metamarketing.

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