Marwa Ahmed Moftah

Wide targeting strategy

Wide targeting strategy

Wide Targeting Strategy Wide targeting strategy refers to the idea of building a single marketing message and broadcasting it to a large number of consumers through wide-ranging media. This strategy achieves a greater percentage of sales and a higher return as a result of broad targeting. Wide Targeting strategy requires reaching a large group of audiences through different sites, which makes them interested […]

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Creating marketing campaigns using social media

Creating marketing campaigns using social media

Creating marketing campaigns using social media. Social media is one of the most important marketing channels that most commercial companies rely on. Marketers are interested in building a strong strategy to ensure its success. There are many reasons that make you choose social media as a successful marketing channel, and the most important of these reasons is the ability of social media sites. social media to reach the largest number of consumers,

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Free websites to design your logo

Free websites to design your logo

Free websites to design your logo Before you continue reading... Have you tried designing? A pioneering Arab project for creating designs. Designed to design logos Commercial companies need their own logo to serve as the visual identity and symbol of the brand. Major companies have professional designers working on designing their logo, but professional design requires large resources and sums that may not be available.

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What are the criteria for evaluating the success of marketing campaigns?

What are the criteria for evaluating the success of marketing campaigns?

What are the criteria for evaluating the success of marketing campaigns? If you have launched a marketing campaign to increase brand awareness and search for new customers, you should know that this will not be enough for the growth of your resources and success, as you must evaluate what you are working on and measure the success of your strategy and marketing campaign to know the strengths and weaknesses. You have and through which you can achieve

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5 Disadvantages of Shopify

5 Disadvantages of Shopify

5 Disadvantages of Shopify The Shopify platform is one of the best e-commerce platforms currently available through which you can establish a small business, due to the guidance and tools the platform provides to help people start their businesses, and despite the presence of a large number of features of this platform, It also contains some drawbacks

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What are the problems facing advertisers and how to overcome them?

What are the problems facing advertisers and how to overcome them?

ماهي المشكلات التي تواجه المعلنين وكيفية التغلب عليها يعد الإعلان من أهم العناصر التي ترتكز عليه استراتيجيات التسويق لدي الشركات، ومع انتشار الإعلانات عبر الانترنت أصبحت المنافسة على أشدها بين العلامات التجارية، لتصبح الشركات والمعلنين أمام مجموعة كبيرة من المشكلات والتحديات التي يجب عليهم إيجاد الحلول لتخطيها والتغلب عليها، ومن خلال السطور القادمة نوضح أهم

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Advantages of marketing outsourcing

Advantages of marketing outsourcing

Advantages of outsourcing marketing: Through their marketing campaigns, companies aim to raise the percentage of sales and achieve the highest profit margin. However, companies are not equal in the marketing experience that enables them to achieve their goals. Therefore, some of them rely on external sources for marketing, as these external sources help in achieving the company’s goals. By implementing new marketing strategies in addition

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Value-based pricing

Value-based pricing

Value-based pricing: Value-based pricing is defined as a strategy for determining the price of a product based on the customer’s vision of it. This strategy focuses on the customer, not just the product. This method is more widely used by companies that offer distinctive, high-value products. Other companies. Characteristics of value-based pricing through the definition of pricing

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How to target more than one segment

How to target more than one segment

How to target more than one segment When developing their marketing strategy, company owners face a large group of categories that they want to attract and convert into customers. Many marketers are looking for a way to enable them to target more than one segment, which makes them divide consumers into segments and groups and find out what they are looking for. In addition to determining the company's goals to achieve

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Inbound marketing VS outbound marketing

Inbound marketing VS outbound marketing

Inbound marketing versus outbound marketing Inbound marketing VS outbound marketing There are many marketing methods and strategies, and the main idea that a marketing strategy should contain is the ability to reach the largest possible number of audiences. There are two types of marketing that provide you with this advantage, whether it is comprehensiveness or expanding the scope of your marketing campaigns. They are internal marketing and external marketing

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