طرق الحد من سرقة المحتوى سرقة المحتوي هي واحدة من أكبر المشكلات التي تواجه صناع المحتوي على الإنترنت، فقد تقوم بإنشاء محتوي حصري وعالي الجودة ويقوم موقع أخر بسرقته ونشره على أنه هو من قام بصناعته ويتصدر به نتائج البحث وتحقيق الدخل منه وهو في الأصل محتوي مسروق من موقع أخر، ويبحث أصحاب المواقع وصانعي […]
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Prices war: A price war occurs as a result of two or more companies reducing the prices of products in order to obtain a larger number of customers loyal to a competing brand. This war may occur with the aim of increasing market share. These wars reduce the profit margins of companies, but the gains they achieve Companies from the price war compensate for the loss of profit margins
Using a fun content strategy in marketing The success of marketing campaigns is not only about promoting the brand or products, but rather marketing success is measured by the extent to which the audience is influenced by it, and fun creative methods are the ideal way to reach this influence and the audience’s interaction with your marketing campaign. Sticking to one marketing plan and repeating it leads to marketing boredom and failure
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Corporate Social Responsibility (CSR) Corporate Social Responsibility is a type of business organization that aims to bear responsibility towards society. Although there is no single method that companies can follow to achieve social responsibility, most companies contribute to societal initiatives, whether in terms of Public, economy or environment. The concept of social responsibility
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Decoy Effect Price is one of the most important elements on which marketing depends, because price is the main motivation for purchasing for many consumers, and some marketers exploit this point by creating a different pricing strategy that prompts consumers to buy a more expensive product as an alternative to another product with the same specifications. But at a lower price, this strategy is called...
التزاحم الإعلاني Advertising clutter تعمل الشركات والعلامات التجارية على تحقيق أهدافها المتمثلة في تحقيق المبيعات والحصول على أعلى هامش ربح بجانب تأكيد قيمة العلامة التجارية، وذلك من خلال الحملات التسويقية التي تقوم بها الشركة، ولكن في حالة قامت الشركة بالإفراط في التسويق والتزاحم الإعلاني سوف يتسبب في هروب العملاء وخسارة الشركة. فما هو التزاحم الإعلاني
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False Advertising Giving some incorrect statements by companies is an illegal act, and this applies to the advertisements carried out by those companies as well as any information that the marketing team may provide, and it also applies to the information and statements provided by the company whether through the media or online. Or even with regard to the product packaging system
Subvertising: You may have once seen some drawings on the billboards of major companies, which some call street art, which is used to announce a desire or rejection of a company's policy. This act is called subversive advertising. What is Advertising Vandalism? It is a parody in which advertisements are made fun of
The difference between deal selling and cross-sell and up-sell: When a customer buys one of your products and likes this product, then there is a good opportunity to offer the customer another product that is related to the first product and they can be used together. This is what is called deal selling or cross-selling, which includes selling Some products with other products that the customer intends to purchase. So what is it?
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Scent Marketing Scent Marketing is one of the types of marketing strategies that has proven its effectiveness in the recent period, as scent marketing targets the sense of smell among consumers. Studies have shown that when using scents during sales, this increases the percentage of sales to 11%, so how does this strategy work and which method is it? It is best to exploit scents to increase sales.
