التسعير المبني على القيمة (Value-based Pricing) يعرف التسعير المبنى على القيمة بأنه استراتيجية لتحديد سعر المنتج بناءً على رؤية العميل له، حيث تركز هذه الاستراتيجية على العميل وليس المنتج فقط، وتعتمد هذه الطريقة بصورة أكبر الشركات التي تقدم منتجات مميزه وذات قيمة عالية من الشركات الأخرى. خصائص التسعير المبنى على القيمة من خلال تعريف التسعير […]
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How to target more than one segment When developing their marketing strategy, company owners face a large group of categories that they want to attract and convert into customers. Many marketers are looking for a way to enable them to target more than one segment, which makes them divide consumers into segments and groups and find out what they are looking for. In addition to determining the company's goals to achieve
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Inbound marketing versus outbound marketing Inbound marketing VS outbound marketing There are many marketing methods and strategies, and the main idea that a marketing strategy should contain is the ability to reach the largest possible number of audiences. There are two types of marketing that provide you with this advantage, whether it is comprehensiveness or expanding the scope of your marketing campaigns. They are internal marketing and external marketing
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Ways to reduce content theft Content theft is one of the biggest problems facing content makers on the Internet. You may create exclusive, high-quality content, and another site steals it and publishes it as the one who created it, tops the search results, and monetizes it. It is originally content stolen from Latest website, searches website owners and makers
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كيفية التعامل مع العميل الصعب؟ حتي اذا كنت تمتلك مهارات في فن الاقناع ومن خلال ذلك تستطيع بيع أغلي السلع، فالأمر مختلف مع العميل الصعب، على وجه الخصوص العميل العدواني، هذا النوع من انواع العملاء يمثل عائق في تحقيق الاهداف واتمام الصفقات، لذلك سوف نتعرف في مقال اليوم كيفية التعامل مع العميل الصعب؟. إقرا أيضا: ما
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Prices war: A price war occurs as a result of two or more companies reducing the prices of products in order to obtain a larger number of customers loyal to a competing brand. This war may occur with the aim of increasing market share. These wars reduce the profit margins of companies, but the gains they achieve Companies from the price war compensate for the loss of profit margins
Using a fun content strategy in marketing The success of marketing campaigns is not only about promoting the brand or products, but rather marketing success is measured by the extent to which the audience is influenced by it, and fun creative methods are the ideal way to reach this influence and the audience’s interaction with your marketing campaign. Sticking to one marketing plan and repeating it leads to marketing boredom and failure
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Corporate Social Responsibility (CSR) Corporate Social Responsibility is a type of business organization that aims to bear responsibility towards society. Although there is no single method that companies can follow to achieve social responsibility, most companies contribute to societal initiatives, whether in terms of Public, economy or environment. The concept of social responsibility
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Decoy Effect Price is one of the most important elements on which marketing depends, because price is the main motivation for purchasing for many consumers, and some marketers exploit this point by creating a different pricing strategy that prompts consumers to buy a more expensive product as an alternative to another product with the same specifications. But at a lower price, this strategy is called...
What is the concept of mental image positioning? Many people search for the meaning of mental image, as mental image is a term and concept used in many sciences, such as philosophy, sociology, and psychology. There are many types of mental images, and there are also components of mental images, which we will talk about in detail in the following lines. Positioning concept.
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