Advertising clutter Companies and brands work to achieve their goals of achieving sales and obtaining the highest profit margin, in addition to confirming the value of the brand, through marketing campaigns carried out by the company, but if the company exaggerates in marketing and advertising crowding, it will cause flight. Customers and company loss. What is advertising crowding [...]
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False Advertising Giving some incorrect statements by companies is an illegal act, and this applies to the advertisements carried out by those companies as well as any information that the marketing team may provide, and it also applies to the information and statements provided by the company whether through the media or online. Or even with regard to the product packaging system
Subvertising: You may have once seen some drawings on the billboards of major companies, which some call street art, which is used to announce a desire or rejection of a company's policy. This act is called subversive advertising. What is Advertising Vandalism? It is a parody in which advertisements are made fun of
The difference between deal selling and cross-sell and up-sell: When a customer buys one of your products and likes this product, then there is a good opportunity to offer the customer another product that is related to the first product and they can be used together. This is what is called deal selling or cross-selling, which includes selling Some products with other products that the customer intends to purchase. So what is it?
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Scent Marketing Scent Marketing is one of the types of marketing strategies that has proven its effectiveness in the recent period, as scent marketing targets the sense of smell among consumers. Studies have shown that when using scents during sales, this increases the percentage of sales to 11%, so how does this strategy work and which method is it? It is best to exploit scents to increase sales.
What is poor planning? Certainly, good planning is very important for the success of the activity or the success of the marketing process in every institutional sector, as good planning is about setting future plans that direct the activity successfully, but there is bad planning that is done and leads to many problems for the activity in the future. , and this is
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How to Increase Market Share How to Increase Market Share It may happen that some companies sell their products at cheap prices in order to win the market competition in front of other companies and increase their market share, only to then return and raise the prices of the products again. This is due to the companies’ fear of attracting new customers, which helps them increase their share. market value, which leads to an increase in value
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Benefiting from augmented reality technology (AR) in business. Augmented reality has become one of the basic drivers of the economy, and this technology has gained its importance from the role it plays in developing the business, customer experience, and their interaction with the brand, as companies are accustomed to adopting the idea of infrastructure for their own projects, including partners and suppliers, and adopting them. On the usual marketing, until the introduction was made
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Commercial power of attorney In general, the power of attorney is a legal document that is granted to a person or a private lawyer to act on behalf of the client. The responsible lawyer or agent has comprehensive or limited authority to act on behalf of the client, and the agent can make decisions regarding many actions, such as medical care, financial, or public property, on behalf of his client.
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To build a correct and profitable business, you will have to know your break-even point, due to the importance of this point, which means that the total revenues are equal to the total costs, meaning there is no loss or profit, which may help you in making some decisions regarding the selling price and also provide you with an adequate vision for the situation. Prepare your sales budget as well
