التسويق الوردي واستغلال المرأة بصورة عامة تمثل النساء نصف سكان العالم، كما يرتفع استهلاك النساء من الإنفاق والمشتريات ليصل إلى ما يقرب من 85% من القوة الشرائية العامة، وهو ما يجعل النساء صاحبات دور رئيسي في الاقتصاد، ورغم وجود فروقات قليلة بين اساليب التسويق والاستهداف سواء للرجل أو للمرأة، إلا أن المرأة تظل العنصر الرئيسي […]
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Segmentation rules and their use in dividing the market segmentation base Segmentation rules are a set of characteristics that are used by marketers to divide consumers and the market in general into groups that can be targeted with specific marketing methods. The importance of these rules lies in their ability to give the marketer a clear vision of the points of similarity between... Consumers and making it easier for them when developing a strategy
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The most important growth strategies for Amazon Amazon is one of the largest leading companies in the e-commerce industry and is one of the largest technology platforms in the world. According to statistics, Amazon has achieved significant growth in recent years to reach its market value of more than a trillion dollars. Amazon has the largest Customer base next to the rapid growth superior to
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Brand Architecture: Many companies have become a different mix of brands, whether new or old brands, each with its own brand identity, which may cause confusion among consumers and reduce their desire to buy, which makes us shed light on brand architecture. Its importance and how you can establish the brand and make it work for you.
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How does the marketing plan succeed through social media? Social media has become an indispensable marketing tool for many companies and stores. However, there are many companies that do not achieve the desired result from marketing through social media, which is due to the lack of a clear plan for marketing, and to achieve success. Social media marketing strategy will be
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Product packaging levels: With the spread of stores, packaging has become an important matter, as it has become one of the points by which the success of the product is measured. Some customers use the product packaging feature as a tool to measure the value and quality of the product. Below we explain the levels of product packaging and how these levels affect the external appearance of the product and its ability to be sold and shipped. . What are the levels of product packaging? There are three
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Large companies need a lot of money in order to implement their marketing strategy. However, there is an opportunity for small companies to benefit from marketing strategies on the Internet to compete with major companies, as there are multiple methods that can be used by small companies, which are low cost marketing strategy, Which gives you the same results as companies get
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There are many marketing methods in the current period, which were the result of several years, during which the world turned to digital marketing, which included two types of marketing, namely visual marketing and invisible marketing. We specially mention here invisible marketing, which has become the ideal and best option for many major companies. What is invisible marketing? Invisible marketing is messages that are delivered
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Determining the price of the product or service that your store provides is one of the most important factors that you always need to consider when putting your products on the market, as pricing is one of the most important parts of marketing and it will not be easy to determine it, as it is one of the most accurate tasks involved in your business, as the volume of your sales Your profits are linked to the price of your products, as we explain below
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What is a feasibility study and its importance in business? Certainly, many people have heard the term feasibility study before, especially when starting a commercial project, and it is possible that the commercial activity was started without using a project feasibility study, as the feasibility study is very important in implementing commercial projects, so we will We talk in
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