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Marketing Ethics

Marketing Ethics

أخلاقيات التسويق Marketing Ethics من أكثر الطرق التي تجذب العملاء وتجعلهم يثقون بعلامة تجارية ما أو منتجات شركة معينة هي مصداقية الشركة والتزامها بأخلاقيات التسويق، رغم ما قد تجنيه الحملات التسويقية المشبوهة من أرباح إلا أن الأمر لا يتعدى فترة زمنية قصيرة ثم ينقلب ذلك بتكلفة أكبر بكثير أهمها خسارة سمعة العلامة التجارية والعملاء، على […]

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Ansoff matrix

Ansoff matrix

Ansoff Matrix Company owners always think about increasing the growth of their business in the long term, even if their business plan is going well, but they are always looking to increase profits and obtain new customers, and company owners have a wide range of options to achieve these goals, whether During the launch of new products or opening doors

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SWOT analysis and its importance in business development

SWOT analysis and its importance in business development

SWOT analysis and its importance in business development Business owners need to have a good understanding of the market and know the steps that can work well and benefit it, in addition to knowing the errors that may cause disruption to the workflow, which needs to know their causes and ways to address them before starting to launch a new strategy or strategy. Make changes to the brand, every

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Wide targeting strategy

Wide targeting strategy

استراتيجية الاستهداف الواسع Wide Targeting تشير استراتيجية الاستهداف الواسع إلى فكرة بناء رسالة تسويقية واحدة وبثها لعدد كبير من المستهلكين من خلال وسائط واسعة النطاق، وتحقق هذه الاستراتيجية نسبة مبيعات أكبر وتحقيق عائد أعلى جراء الاستهداف الواسع. وتتطلب استراتيجية Wide Targeting الوصول إلى مجموعة كبيرة من الجمهور من خلال مواقع مختلفة، وهو ما يجعلهم يهتمون

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Creating marketing campaigns using social media

Creating marketing campaigns using social media

Creating marketing campaigns using social media. Social media is one of the most important marketing channels that most commercial companies rely on. Marketers are interested in building a strong strategy to ensure its success. There are many reasons that make you choose social media as a successful marketing channel, and the most important of these reasons is the ability of social media sites. social media to reach the largest number of consumers,

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Free websites to design your logo

Free websites to design your logo

Free websites to design your logo Before you continue reading... Have you tried designing? A pioneering Arab project for creating designs. Designed to design logos Commercial companies need their own logo to serve as the visual identity and symbol of the brand. Major companies have professional designers working on designing their logo, but professional design requires large resources and sums that may not be available.

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What are the criteria for evaluating the success of marketing campaigns?

What are the criteria for evaluating the success of marketing campaigns?

What are the criteria for evaluating the success of marketing campaigns? If you have launched a marketing campaign to increase brand awareness and search for new customers, you should know that this will not be enough for the growth of your resources and success, as you must evaluate what you are working on and measure the success of your strategy and marketing campaign to know the strengths and weaknesses. You have and through which you can achieve

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5 Disadvantages of Shopify

5 Disadvantages of Shopify

5 Disadvantages of Shopify The Shopify platform is one of the best e-commerce platforms currently available through which you can establish a small business, due to the guidance and tools the platform provides to help people start their businesses, and despite the presence of a large number of features of this platform, It also contains some drawbacks

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What are the problems facing advertisers and how to overcome them?

What are the problems facing advertisers and how to overcome them?

ماهي المشكلات التي تواجه المعلنين وكيفية التغلب عليها يعد الإعلان من أهم العناصر التي ترتكز عليه استراتيجيات التسويق لدي الشركات، ومع انتشار الإعلانات عبر الانترنت أصبحت المنافسة على أشدها بين العلامات التجارية، لتصبح الشركات والمعلنين أمام مجموعة كبيرة من المشكلات والتحديات التي يجب عليهم إيجاد الحلول لتخطيها والتغلب عليها، ومن خلال السطور القادمة نوضح أهم

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Advantages of marketing outsourcing

Advantages of marketing outsourcing

Advantages of outsourcing marketing: Through their marketing campaigns, companies aim to raise the percentage of sales and achieve the highest profit margin. However, companies are not equal in the marketing experience that enables them to achieve their goals. Therefore, some of them rely on external sources for marketing, as these external sources help in achieving the company’s goals. By implementing new marketing strategies in addition

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