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يعرف قصر النظر التسويقي بأنه نهج تتبعه الشركة فيتم التركيزعلى الاحتياجات الفورية للشركة بدلاً من التركيز على التسويق من وجهة نظر المستهلكين. فتقوم الشركة بالتركيز على المبيعات أكثر من التركيز على التسويق أو احتياجات المستهلكين، فقصر النظر التسويقي هو حالة يكون فيها لدى الشركة نهج تسويقي ضيق الأفق ويركز بشكل أساسي على جانب واحد فقط […]

What is the difference between direct marketing and indirect marketing? When it comes to marketing, you will not be able to determine one specific method that everyone can follow, and there is no marketing method that suits all companies. Every company has its own goals and customers, and on their basis, it develops a marketing plan designated for it. . However, there are two methods that have been developed to choose between

Secrets of building a brand for online stores It is not easy to build a successful brand, as the brand building process includes several levels of coordination, which requires a set of basic tools such as: your store’s business strategy, brand identity, and brand marketing. These basic components work to leave a good impression on the customer, which is also what makes...

How to use the features of WhatsApp Business in marketing your online store. Email marketing is one of the most important channels used by store owners, as the open rate reaches 30%, which is a large percentage that exceeds what you might get from marketing via Facebook. Texting is superior to any method

Application programming interfaces to improve the performance of your online store With the fluctuation of consumer behavior from demand or bounce from your site to another site, developers have worked on designing application programming interfaces for marketers that aim to enhance the customers’ shopping experience by integrating application programming interfaces with e-commerce sites, which Help maintain engagement

What is user experience and how to measure it? User experience is an integrated strategy through which you can know the extent to which the product is compatible with the business objectives for which it was designed, in addition to the extent of product development, the customer’s interaction with the improvements it provides, and knowing the user’s needs to reach the best product that meets the needs and desires of customers. What is user experience? That's the way it is

Data science and its role in business improvement Data science has recently become one of the basic drivers for any company that wants to be at the forefront, after data processing and analysis proved its tremendous value in raising the level of companies’ work and directing them to the right paths to increase sales and win a larger number of customers. What is data science? Data science can be defined

The most effective digital marketing channels Digital marketing is one of the most important marketing methods through which you can reach the largest number of potential customers, as digital marketing can transform your business into a giant and wide business only if it is used in a correct and appropriate way for your business. How to choose the appropriate digital marketing channel before starting digital marketing and choosing the appropriate channel