أنواع الإعلانات التسويقية

Marketing Ethics

Marketing Ethics

أخلاقيات التسويق Marketing Ethics من أكثر الطرق التي تجذب العملاء وتجعلهم يثقون بعلامة تجارية ما أو منتجات شركة معينة هي مصداقية الشركة والتزامها بأخلاقيات التسويق، رغم ما قد تجنيه الحملات التسويقية المشبوهة من أرباح إلا أن الأمر لا يتعدى فترة زمنية قصيرة ثم ينقلب ذلك بتكلفة أكبر بكثير أهمها خسارة سمعة العلامة التجارية والعملاء، على […]

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Creating marketing campaigns using social media

Creating marketing campaigns using social media

Creating marketing campaigns using social media. Social media is one of the most important marketing channels that most commercial companies rely on. Marketers are interested in building a strong strategy to ensure its success. There are many reasons that make you choose social media as a successful marketing channel, and the most important of these reasons is the ability of social media sites. social media to reach the largest number of consumers,

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Free websites to design your logo

Free websites to design your logo

Free websites to design your logo Before you continue reading... Have you tried designing? A pioneering Arab project for creating designs. Designed to design logos Commercial companies need their own logo to serve as the visual identity and symbol of the brand. Major companies have professional designers working on designing their logo, but professional design requires large resources and sums that may not be available.

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What are the problems facing advertisers and how to overcome them?

What are the problems facing advertisers and how to overcome them?

ماهي المشكلات التي تواجه المعلنين وكيفية التغلب عليها يعد الإعلان من أهم العناصر التي ترتكز عليه استراتيجيات التسويق لدي الشركات، ومع انتشار الإعلانات عبر الانترنت أصبحت المنافسة على أشدها بين العلامات التجارية، لتصبح الشركات والمعلنين أمام مجموعة كبيرة من المشكلات والتحديات التي يجب عليهم إيجاد الحلول لتخطيها والتغلب عليها، ومن خلال السطور القادمة نوضح أهم

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Inbound marketing VS outbound marketing

Inbound marketing VS outbound marketing

Inbound marketing versus outbound marketing Inbound marketing VS outbound marketing There are many marketing methods and strategies, and the main idea that a marketing strategy should contain is the ability to reach the largest possible number of audiences. There are two types of marketing that provide you with this advantage, whether it is comprehensiveness or expanding the scope of your marketing campaigns. They are internal marketing and external marketing

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Decoy Effect

Decoy Effect

Decoy Effect Price is one of the most important elements on which marketing depends, because price is the main motivation for purchasing for many consumers, and some marketers exploit this point by creating a different pricing strategy that prompts consumers to buy a more expensive product as an alternative to another product with the same specifications. But at a lower price, this strategy is called...

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Advertising clutter

Advertising clutter

التزاحم الإعلاني Advertising clutter تعمل الشركات والعلامات التجارية على تحقيق أهدافها المتمثلة في تحقيق المبيعات والحصول على أعلى هامش ربح بجانب تأكيد قيمة العلامة التجارية، وذلك من خلال الحملات التسويقية التي تقوم بها الشركة، ولكن في حالة قامت الشركة بالإفراط في التسويق والتزاحم الإعلاني سوف يتسبب في هروب العملاء وخسارة الشركة. فما هو التزاحم الإعلاني

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False Advertising

False Advertising

False Advertising Giving some incorrect statements by companies is an illegal act, and this applies to the advertisements carried out by those companies as well as any information that the marketing team may provide, and it also applies to the information and statements provided by the company whether through the media or online. Or even with regard to the product packaging system

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The difference between bargain selling and cross-sell and up-sell

The difference between bargain selling and cross-sell and up-sell

The difference between deal selling and cross-sell and up-sell: When a customer buys one of your products and likes this product, then there is a good opportunity to offer the customer another product that is related to the first product and they can be used together. This is what is called deal selling or cross-selling, which includes selling Some products with other products that the customer intends to purchase. So what is it?

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