Psychological tricks to push people to buy are a group of tricks carried out by the seller to encourage the consumer to buy indirectly. These tricks are used by the seller to convince the consumer to buy larger quantities of products that he does not need and pay large sums of money for, so in today’s article we will talk together about tricks. Psychology to make people buy.
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Psychological tricks to get people to buy
We will mention in the following lines psychological tricks to push people to buy:
Suggestion is a psychological trick to get people to buy
It is known in psychology that exposure to a certain idea can prompt a person to think about another topic related to it. For example, a person might think of the word “delicious” when they see a picture of a delicious meal, but not think of the same word if they see a picture of a trash can.
In a 2002 study, researchers analyzed the impact of website background design on Consumer decision By purchasing a car. They found that a green background with images of currencies made users search longer for price information. The red background, with images of flames, made them spend more time looking up safety measures.
Tricks
Sometimes, companies will offer multiple quotes to let the consumer know they've won a good deal for them. To demonstrate the impact of this, Dan Ariely, a professor of psychology and behavioral economics at Duke University, conducted a study on... Psychological manipulation, as reported by Business Insider, analyzed marketing policy for The Economist. Together, the same value as the second offer.
By presenting the three offers to 100 of his students to choose from, most of them chose the third offer as the most economical. They felt they got a good deal. But when Arieli excluded the second offer (paper copy only) from the list of options, most students chose the cheaper version (electronic copy only) as the best offer.
The illusion of running out is a psychological trick to get people to buy
Humans typically tend to acquire things whose resources appear to be scarce, and in 1975 researchers conducted a limited study to prove this. They gave away two identical packages of cake to 200 people. The first package contained 10 pieces of cake while the second package contained only 2 pieces. Participants concluded that the cakes in the second package were more valuable than those in the first package.
Many companies use this trick all the time to get consumers to rush into purchasing, for fear of running out of product. For example, airlines advertise that they have a limited number of tickets remaining at the special price.
Fear of loss
Many people wonder how companies benefit from offering free demos of their products/services, and they actually benefit a lot. Research has shown that people take more decisive stances when they are about to lose something than they do when they gain the same thing. Therefore, when the free trial period ends, users will prefer to subscribe to the site for fear of losing this thing that they have had for a while.
In 1990, Nobel Prize-winning psychology and behavioral economics professor Daniel Kahneman conducted a study that came to this conclusion. Participants were divided into 3 groups. The first offered “cups” and the second offered “chocolate bars,” while the third did not provide anything. It turned out that 86% of the first team decided to keep the cups and 90% of the second team decided to keep the chocolate. In contrast, only 50% of the third team chose to buy the cups.
Mutual benefit is a psychological trick to get people to buy
Psychology expert Robert Cialdini noted in his book “Influence: The Psychology of Persuasion” that people tend to do favors for people who have already done them favors.
This trend in marketing science can be exploited by improving the service provided by simple and inexpensive means. Cialdini found that diners paid 3.3 percent more if they were served with a bill decorated with a single mint leaf, and paid 20 percent more if it was decorated with two leaves.
Social proof
Many people do things just because those around them do them in what is described as “herd politics.” They may buy products or sign up for services they don't need simply because most members of society do. That's why many TV shows have recently resorted to using recorded laughs to signal to the audience that something funny will make them laugh too.
Many brands or people also resort to buying social media followers, known as “fake followers” to tell consumers that they have a wide following and customer base.
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fulcrum
This term means that a person usually makes a decision based largely on the first information available about the topic. For example, a 2011 study found that companies offer higher salaries to job seekers who exaggerate their salary expectations compared to their peers who demand realistic salaries.
In marketing, companies use this strategy to increase their sales when they suggest to the consumer that the price of a product has fallen significantly from its initial value. For example, a consumer rushes to buy a product whose price has dropped from $100 to $50, thinking that he has saved a significant amount. Although, usually. He would not have bought the same product at the new price.
Repeat the illusion
When a person expresses a word, idea, or physical object for the first time. It will automatically draw his attention whenever he encounters it somewhere in what is known as the phenomenon of “selective attention.” And every time a person is exposed to this stimulus. They see it as new evidence that something known as confirmation bias is ubiquitous. Companies exploit these automatic psychological factors to promote their products in what is known as the “repeated illusion” phenomenon. When a consumer sees a product once and then encounters it again, he will feel as if he sees it everywhere.
The story effect is a psychological trick to get people to buy
Psychologists have found that “stories” have a greater impact on conveying the message than “statistics and figures” because they present an individual experience that the individual can empathize with and compare to their own experiences. in this context. Commercials use consumer testimonials and experiences to further influence followers, encouraging them to purchase the product.
