What is lead magnet marketing?
Lead magnet marketing is a cornerstone of your company's conversion rates, and it is also one of the most important factors that helps you attract a larger number of customers and make them influential customers in easy and valuable ways.
Below we explain what magnetic marketing is and how to benefit from it in your field of work.
So what is magnetic marketing Lead magnet?
he strategy It is a free tool that attracts a large number of potential customers to register via your email and then turn them into permanent customers, which makes it the primary marketing factor for your business. This is due to the set of characteristics that the lead magnet has, such as its free use and its unique method of promotion that works. To generate a large number of potential customers.
The importance of magnetic marketing
If you apply lead magnet marketing in the correct way that makes it successful, you will have used all the aspects that will give you priority and importance to your business, and this is due to the advantages that the lead magnet offers.
- Find the problem and solve it
Magnetic marketing searches for the real problem facing your business and then works to solve it, which leads to improving the company’s image to the customer and working to meet their needs and solve their problems.
- Quick win
Lead magnet helps you achieve victory and success in the shortest period, as the first goal of this strategy is to achieve success in record time and in a distinguished manner.
- Convert potential customers
If you customize magnetic marketing and turn it into a specific system for one specific business, its success will be better and faster in converting potential customers into permanent customers.
- High value for work
This strategy gives perceived and actual value to your business, which increases its value to customers.
Read also - Artificial intelligence in electronic marketing
Types of magnetic marketing
There are two types of magnet marketing, which are the most common and used by companies:
- Report or evidence
It is the first and most common type, in which information is exchanged between the company and the customer, where the potential customer provides personal information indirectly, which is used as evidence later to be used as contact information to put them on the list of potential customers and push them towards purchasing through gradual communication. This type works to attract Customers through content, such as writing content entitled (Four easy tips to help you double the value of your home). This type of content is valuable and distinct and not available to everyone, which is what makes it successful content.
- Test or opinion poll
The second type of magnet marketing is opinion polls and tests that are launched to potential customers to obtain their email, by presenting a test and withholding its results until the email address is provided. This type is usually used to focus on a specific product for which magnet marketing is used to promote. About it, such as launching a test or creating an opinion poll under the title (The right car for you or the type of car you deserve). The consumer who is looking for a suitable car can complete this test or questionnaire so that the final result is withheld and sent to his e-mail.
Ways and ideas for using magnetic marketing
There are a group of different ideas that are one of the best ways to use magnetic marketing.
- Web application
It is a free tool that can be placed on the website and downloaded by customers. The application requires the user's email when logging in, which you can use later to correspond with the customer.
- Resource list
The resource list is one of the methods that has great value and benefit as it helps customers and users save searching time by collecting the best things that may be searched in one list.
- Create a chart
Your magnetic marketing may be a blank chart to make it easier for consumers to organize their time and work, which they fill out themselves, or a ready-made chart for a specific business or category.
Therefore, lead magnet marketing is one of the most important successful strategies that are used by companies to attract potential customers and convert them to permanent customers. An endless set of ideas can be presented that act as a marketing magnet, and using the content in this strategy in a creative and special way will It is one of the most successful methods used by companies within this strategy.
