كيفية التسويق وقت الازمة Crisis Marketing؟ يتفاجئ الكثيرون من اوضاع شركات نجحت بشكل كبير في ظل الازمات الأخيرة، حيث كان من المتوقع خسارة الكثير من الشركات، ولكن حدث العكس تماما، هناك شركات كانت صغيرة وأصبحت الآن كبيرة وتحقق ارباح كبيرة، من خلال اتباع طرق التسويق وقت الازمة، لذلك في السطور التالية سوف نتحدث بالتفصيل عن […]
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What is the concept of mental image positioning? Many people search for the meaning of mental image, as mental image is a term and concept used in many sciences, such as philosophy, sociology, and psychology. There are many types of mental images, and there are also components of mental images, which we will talk about in detail in the following lines. Positioning concept.
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التزاحم الإعلاني Advertising clutter تعمل الشركات والعلامات التجارية على تحقيق أهدافها المتمثلة في تحقيق المبيعات والحصول على أعلى هامش ربح بجانب تأكيد قيمة العلامة التجارية، وذلك من خلال الحملات التسويقية التي تقوم بها الشركة، ولكن في حالة قامت الشركة بالإفراط في التسويق والتزاحم الإعلاني سوف يتسبب في هروب العملاء وخسارة الشركة. فما هو التزاحم الإعلاني
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False Advertising Giving some incorrect statements by companies is an illegal act, and this applies to the advertisements carried out by those companies as well as any information that the marketing team may provide, and it also applies to the information and statements provided by the company whether through the media or online. Or even with regard to the product packaging system
What is green marketing? Many people ask about green marketing. Quite simply, green marketing is the marketing and promotion of products and services that aim to protect the environment, meaning that these products and services are environmentally friendly, and all of these products and services are produced in a healthy and environmentally friendly way. In the following lines, we will talk about Advantages of green marketing. Read also: How
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Subvertising: You may have once seen some drawings on the billboards of major companies, which some call street art, which is used to announce a desire or rejection of a company's policy. This act is called subversive advertising. What is Advertising Vandalism? It is a parody in which advertisements are made fun of
The difference between deal selling and cross-sell and up-sell: When a customer buys one of your products and likes this product, then there is a good opportunity to offer the customer another product that is related to the first product and they can be used together. This is what is called deal selling or cross-selling, which includes selling Some products with other products that the customer intends to purchase. So what is it?
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Scent Marketing Scent Marketing is one of the types of marketing strategies that has proven its effectiveness in the recent period, as scent marketing targets the sense of smell among consumers. Studies have shown that when using scents during sales, this increases the percentage of sales to 11%, so how does this strategy work and which method is it? It is best to exploit scents to increase sales.
What is competitive advertising? Certainly, competition is very important in all commercial activities, as competition pushes business owners to be the best in their field of business, as each business owner brings out all the experience he has in his commercial activity, which benefits the consumer and the business owner himself. So we will talk
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What is poor planning? Certainly, good planning is very important for the success of the activity or the success of the marketing process in every institutional sector, as good planning is about setting future plans that direct the activity successfully, but there is bad planning that is done and leads to many problems for the activity in the future. , and this is
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