Wishlists¶
Manage customer wishlists and saved products. View which products customers are interested in and track wishlist activity for sales insights.
Overview¶
The Wishlists section allows you to:
- View customer wishlists and saved products
- Track popular products added to wishlists
- Analyze customer interests for marketing insights
- Monitor wishlist activity across users
- Export wishlist data for reports
Accessing Wishlists¶
Click Modules → User Management → Wishlists
Understanding Wishlists¶
Wishlist Components¶
- User: Customer who saved the product
- Product: Item added to wishlist
- Variation: Specific product variation (if applicable)
- Date Added: When the product was saved
- Status: Active wishlist entry
Customer Wishlist Experience¶
Adding to Wishlist¶
Customers can add products to their wishlist by:
- Clicking the heart icon on product cards
- Using the Add to Wishlist button on product detail pages
- Toggling the wishlist button (adds or removes)
Viewing Wishlist¶
Customers access their wishlist from:
- The wishlist icon in the header (shows count)
- The /wishlist page route
- Their account dashboard
Managing Wishlist Items¶
Customers can:
- Remove items from their wishlist
- Add to cart directly from wishlist
- Clear entire wishlist with one action
- View product details by clicking items
Admin Management¶
Viewing Wishlists¶
The admin list shows:
- Customer name and email
- Product name and image
- Variation details (if applicable)
- Date added to wishlist
Filtering Wishlists¶
Filter wishlists by:
- User: Search by customer name or email
- Product: Search by product name
- Date Range: Filter by when items were added
Exporting Data¶
- Apply desired filters
- Click Export button
- Download as CSV or Excel
- Use for marketing campaigns
Analytics & Insights¶
Popular Products¶
Track which products are most wishlisted:
- Identify trending items
- Plan inventory accordingly
- Create targeted promotions
Customer Behavior¶
Understand shopping intent:
- Products customers are considering
- Price sensitivity indicators
- Purchase intent signals
Marketing Opportunities¶
Use wishlist data for:
- Price drop notifications: Alert customers when wishlisted items go on sale
- Back-in-stock alerts: Notify when out-of-stock items return
- Targeted promotions: Create campaigns for popular wishlisted items
- Abandoned wishlist recovery: Remind customers about saved products
API Endpoints¶
The wishlist feature provides API endpoints for mobile apps:
| Endpoint | Method | Description |
|---|---|---|
/api/wishlist |
GET | Get user's wishlist |
/api/wishlist |
POST | Add item to wishlist |
/api/wishlist/toggle |
POST | Toggle wishlist status |
/api/wishlist/count |
GET | Get wishlist item count |
/api/wishlist/check/{itemId} |
GET | Check if item is in wishlist |
/api/wishlist/item/{itemId} |
DELETE | Remove item by product ID |
/api/wishlist/{id} |
DELETE | Remove by wishlist entry ID |
/api/wishlist/clear |
DELETE | Clear entire wishlist |
Best Practices¶
- Monitor trending products: Check which items are frequently wishlisted
- Use for promotions: Target wishlisted products with discounts
- Track conversions: Compare wishlist additions to purchases
- Engage customers: Send reminders about wishlisted items
- Analyze patterns: Identify seasonal trends in wishlists
Common Workflows¶
Review Popular Wishlisted Items¶
- Sort by most wishlisted products
- Identify top trending items
- Consider promotional campaigns
- Plan inventory for high-demand items
Export for Marketing Campaign¶
- Filter by specific product or category
- Export customer emails
- Create targeted email campaign
- Offer discounts on wishlisted items
Analyze Purchase Intent¶
- Compare wishlist vs. purchase data
- Identify products with high interest but low conversion
- Investigate potential barriers (price, stock, etc.)
- Adjust pricing or availability
Troubleshooting¶
Q: Why can't guests add to wishlist? A: Wishlists require user authentication. Guest users must log in or register first.
Q: How long are wishlist items saved? A: Wishlist items are saved indefinitely until the user removes them.
Q: Can customers share their wishlist? A: Currently, wishlists are private to each user.
Q: What happens when a wishlisted product is deleted? A: The wishlist entry remains but shows the product is no longer available.