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الرسالة الخفية في شعار ستاربكس الشهير بابتسامة هادئة، وجه جميل وشعر طويل مموج بشكل متناظر، ويديها اللتان تمسكان ذيل حورية البحر، نتحدث عن الشعار الأيقوني الأكثر شهرة في يومنا هذا وهو شعار قهوة ستاربكس، فما قصة هذا الشعار وكيف تطور منذ العام 1971 حتى اليوم؟ والأهم، ما هو السر الذي يحمله وجه هذه الحورية، وما […]

In addition to Amazon, there are many companies in the Jeff Bezos empire. By mid-2022, Jeff Bezos had achieved a fortune exceeding $136 billion, as the investments of the octopus businessman “Jeff Bezos” reached a share in several diverse and different fields, such as e-commerce, journalism, and even the field of health or aviation, among others. What is the map of companies that fall under the empire of Jeff Bezos, the third richest person?

Pepsi and Coca-Cola, road companions or enemies. When Pepsi and Coca-Cola were put before the public in 1975, the majority of people chose in favor of Coca-Cola. However, when the public was blindly taste tested, the taste of Pepsi was preferred over Coca-Cola. This was the most prominent competitive event between the blue drink. The red and most famous of all, we will list in this

The influence of the country of origin on the consumer. A study was conducted to determine the extent of the influence of the country of origin on the consumer. The study relied in its research on the relationship between trade names and the country of origin on the behavior of different consumers. As a result, it was concluded that there is a direct influence from the country of origin, which is affected by the brand, its source and the extent The consumer's desire to make an opportunistic purchase

Marketing deception Marketing deception is a type of marketing that relies on misleading and unrealistic content. Companies use this marketing to promote products with inaccurate specifications that do not apply to the product. As a result of these claims, consumers buy the product, which may be fake or have some defect. Read also the stages of marketing development. Types of marketing scams to avoid

Stages of Marketing Development Marketing seeks to enhance the brand and build trust and a good reputation with customers. These factors may be the basis of marketing in all eras since the beginning of the sales movement. However, marketing is not what it was before. It has gone through many different stages of development, so what are they? These stages? What are the differences between marketing in the past and what

Stages of advertising production: Of all the strategies available to the marketing manager, advertising is the most powerful and influential, and although new strategies have occupied the forefront in the list of marketing methods at the present time, advertising still maintains its position and its strong and exciting argument, with which it attracts the attention of consumers. Everyone remembers their favorite ad even years after the campaign ends

What is bank marketing? Bank marketing is used to provide assistance to customers regarding financial services and needs. Customers want specific services and to meet these services, all marketing techniques and strategies are used so that they push consumers to do business with a specific bank. As is the case with commercial companies, marketing is... It is also important for banks, as the banking sector is moving in...

ما هو الشراء العفوي قد يقوم بعض المستهلكين بعمليات شراء لم يخططوا لها فيقومون بها بشكل تلقائي دون تردد، هذا ما يسمي بالشراء العفوي أو الشراء الاندفاعي، حيث يشعر المستهلك برغبة ملحة في شراء منتج ما دون وجود نية مسبقة للشراء، فما هو الشراء العفوي؟ وما الذي يدفع المستهلكين لهذا النوع من الشراء؟ هذا ما

The importance of pricing in marketing: Price is the first driver of profit, as it is the most important pillar in companies’ marketing strategy. With the increase in the number of companies and online stores, price competition has increased with it, which has made companies give greater importance to pricing when marketing their products. Below we explain the importance of pricing in marketing and its extent. Its impact on marketing strategy. Read also 5 jobs