أسباب إعداد الخطة التسويقية

Kotler pricing strategy

Kotler pricing strategy

استراتيجية كوتلر Kotler للتسعير يعد التسعير من أصعب القرارات التي تواجه التجار وأصحاب الشركات، وهو ما يجعلهم يُخضعُون التسعير لعدة استراتيجيات مختلفة للوصول إلى التسعير المثالي، ومن ضمن هذه الاستراتيجيات استراتيجية كوتلر  Kotler للتسعير والتي تعطيك خيارات متعددة للتسعير المناسب لوضع شركتك في السوق. وفيما يلى نوضح ماهية استراتيجية كوتلر  Kotler للتسعير وانواعها. ما هي […]

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Marketing Ethics

Marketing Ethics

Marketing Ethics One of the most ways that attract customers and make them trust a brand or the products of a particular company is the company’s credibility and its commitment to marketing ethics. Despite the profits that suspicious marketing campaigns may reap, the matter does not exceed a short period of time and then this turns around at a much greater cost, the most important of which is Loss of brand reputation and customers, on

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Creating marketing campaigns using social media

Creating marketing campaigns using social media

Creating marketing campaigns using social media. Social media is one of the most important marketing channels that most commercial companies rely on. Marketers are interested in building a strong strategy to ensure its success. There are many reasons that make you choose social media as a successful marketing channel, and the most important of these reasons is the ability of social media sites. social media to reach the largest number of consumers,

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Free websites to design your logo

Free websites to design your logo

Free websites to design your logo Before you continue reading... Have you tried designing? A pioneering Arab project for creating designs. Designed to design logos Commercial companies need their own logo to serve as the visual identity and symbol of the brand. Major companies have professional designers working on designing their logo, but professional design requires large resources and sums that may not be available.

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What are the problems facing advertisers and how to overcome them?

What are the problems facing advertisers and how to overcome them?

ماهي المشكلات التي تواجه المعلنين وكيفية التغلب عليها يعد الإعلان من أهم العناصر التي ترتكز عليه استراتيجيات التسويق لدي الشركات، ومع انتشار الإعلانات عبر الانترنت أصبحت المنافسة على أشدها بين العلامات التجارية، لتصبح الشركات والمعلنين أمام مجموعة كبيرة من المشكلات والتحديات التي يجب عليهم إيجاد الحلول لتخطيها والتغلب عليها، ومن خلال السطور القادمة نوضح أهم

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Value-based pricing

Value-based pricing

Value-based pricing: Value-based pricing is defined as a strategy for determining the price of a product based on the customer’s vision of it. This strategy focuses on the customer, not just the product. This method is more widely used by companies that offer distinctive, high-value products. Other companies. Characteristics of value-based pricing through the definition of pricing

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How to target more than one segment

How to target more than one segment

How to target more than one segment When developing their marketing strategy, company owners face a large group of categories that they want to attract and convert into customers. Many marketers are looking for a way to enable them to target more than one segment, which makes them divide consumers into segments and groups and find out what they are looking for. In addition to determining the company's goals to achieve

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Inbound marketing VS outbound marketing

Inbound marketing VS outbound marketing

Inbound marketing versus outbound marketing Inbound marketing VS outbound marketing There are many marketing methods and strategies, and the main idea that a marketing strategy should contain is the ability to reach the largest possible number of audiences. There are two types of marketing that provide you with this advantage, whether it is comprehensiveness or expanding the scope of your marketing campaigns. They are internal marketing and external marketing

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Advertising clutter

Advertising clutter

التزاحم الإعلاني Advertising clutter تعمل الشركات والعلامات التجارية على تحقيق أهدافها المتمثلة في تحقيق المبيعات والحصول على أعلى هامش ربح بجانب تأكيد قيمة العلامة التجارية، وذلك من خلال الحملات التسويقية التي تقوم بها الشركة، ولكن في حالة قامت الشركة بالإفراط في التسويق والتزاحم الإعلاني سوف يتسبب في هروب العملاء وخسارة الشركة. فما هو التزاحم الإعلاني

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