تأثير الشرك Decoy Effect يعد السعر واحد من أهم العناصر التي يعتمد عليها التسويق، وذلك لأن السعر يكون هو الدافع الرئيسي للشراء لدى العديد من المستهلكين، ويستغل بعض المسوقين هذه النقطة بصناعة استراتيجية تسعير مختلفة تدفع المستهلكين لشراء منتج أكثر تكلفة بديل عن منتج أخر يحمل نفس المواصفات ولكن بسعر أقل، ويطلق على هذه الاستراتيجية […]
The difference between deal selling and cross-sell and up-sell: When a customer buys one of your products and likes this product, then there is a good opportunity to offer the customer another product that is related to the first product and they can be used together. This is what is called deal selling or cross-selling, which includes selling Some products with other products that the customer intends to purchase. So what is it?
The difference between bargain selling and cross-sell and up-sell Read More »
What is the marketing plan and its importance in institutions? Certainly, every successful business is based on proper planning because of the importance of planning, as it is necessary to achieve the goal of the activity, as achieving the goal of the business activity will lead to increased profits. All of this happens because of commitment to the marketing plan, so we will talk in today’s article about what is a marketing plan. And its importance in
What is the marketing plan and its importance in institutions? Read More »
