Does the presence of the company's founder as a promotional symbol affect the company? Marketing is known as one of the important departments in companies, as marketing is the first factor responsible for attracting customers and thus increasing companies’ profits. Therefore, many have searched for the role of the company’s founder in marketing, and whether he has a role in promoting the company. Therefore, in today’s article, we will talk about... Definition of marketing, the importance of marketing, and the administrative organization of marketing in companies.
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Does the presence of the company's founder as a promotional symbol affect the company?
- Marketing department In any company he is primarily responsible for promoting the products, ideas and mission of the company.
- Find new customers as well as remind existing customers that the company is still in the market and ready to serve them again.
- The department also organizes all activities related to marketing and promotion of the products or services provided by the company.
- The marketing department in some companies may consist of a single person, and in others it consists of a group of people working in a hierarchical system, in which they are responsible for attracting the interest of target customers towards the product or service.
- Since this department is the key to revenue and the main driver of the business, it is important that the members of this team have people skills and understand what they need.
- Here it is worth noting that there is no fixed rule for structuring the marketing department, but it depends entirely on the needs of the business, its size, and the budget that will be spent on marketing.
What is the administrative organization in the marketing department in the marketing department?
In the following lines, we mention the administrative organization in the marketing department, and does the presence of the company’s founder as a promotional symbol for the company affect it?
Marketing Manager (CMO):
He is the person who sits at the top of the pyramid and is fully and directly responsible for the marketing department. The CMO's responsibilities are to make decisions in the process of developing key marketing strategies as well as manage the entire marketing department. The business marketing officer is also accountable to the board of directors or general management for the results of the marketing strategies developed and the goals expected to be achieved.
Head of Marketing Department Marketing Manager:
He is responsible for all marketing strategies created and supervising their implementation.
Vice President of Marketing:
He reports to the Head of Marketing Department. His responsibility revolves around implementing the company's marketing strategies. Works with the Marketing Director in determining strategies, messages, and media to use in marketing.
Director of Marketing:
The Marketing Director works under the Vice President of Marketing and assists him in implementing all marketing strategies. Including creating marketing messages or advertisements. Choosing a means of displaying communication messages, which may include print media, television, and advertising banners. Website, social media marketing activities and many different marketing tasks. The marketing manager is also responsible for managing other employees in the department, and there may be one or more managers depending on the size and requirements of the business.
Marketing analyst or researcher:
These individuals are responsible for the research and analysis that drives the marketing department and directs its strategies by knowing the company's target customers and competitors. Marketing analysts use tools such as surveys or marketing studies to discover information that might be useful to the department. They also report to the Marketing Director.
Marketing concept
- Marketing can be described as any activity carried out in a company with the aim of conveying and communicating information about the manner in which the use, quality and value of a particular product or service is used in order to promote or sell that product or service.
- Marketing is a way of announcing the availability of a good, service, idea, or brand to the world in such a way that people will be interested and want to obtain and use the product.
- So the purpose of marketing is to bridge the gap between audience requirements and available products.
The importance of the marketing department
The marketing department is the gateway to good marketing and high sales that companies strive to achieve. It determines the areas and markets that suit the nature of the product and where the company should focus its marketing strategy, and thus works to spend its budget in a thoughtful and practical way to ensure the best results.
It helps the company's marketing department do the following:
Building a close relationship with the audience:
By spreading awareness about the company and its products, in addition to providing information that contributes to attracting public interest. The marketing department also works to attract new customers and create new opportunities for the company.
Customer Engagement:
The marketing department interacts with existing customers in an attempt to understand their needs and hear what they have to say about the product and company. The department is also interested in monitoring competitors, working to create new ideas, identifying supply and sales outlets, and developing strategies to attract and retain customers.
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Increase revenue:
The goal of the marketing department is to generate revenue through all its activities aimed at expanding the customer base and finding opportunities that will bring more revenue to the project.
What are the responsibilities of the marketing department?
After we talked and answered, does the presence of the company’s founder as a promotional symbol affect the company? We will now talk about the responsibilities of the marketing department in the company:
- The marketing department has a major responsibility to make the products or services offered by the company competitive and profitable.
- To do this, he needs to create awareness, engage customers, research competitors and their products, prepare activities, promotional materials and a lot of other responsibilities.
- The marketing department of any Superman organization is like a superhero's department.
- If a section of the department is unable to do something, it is referred directly to the marketing department to deal with it. When we look deeply into the responsibilities of a department marketing It is clear to everyone why it is the most important department in any organization.
- Without it, it will be very difficult for companies to compete in the market and make profits.
