أسباب إعداد الخطة التسويقية

Break-Even Point

Break-Even Point

لبناء عمل تجاري صحيح ومربح سوف يكون عليك معرفة نقطة التعادل الخاصة بك، وذلك لأهمية هذه النقطة والتي تعنى تساوي إجمالي الإيرادات مع إجمالي التكاليف أي عدم وجود خسارة أو ربح، وهو ما قد يساعدك في اتخاذ بعض القرارات الخاصة بسعر البيع وكذلك تحدد لك رؤية كافية لوضع ميزانية المبيعات الخاصة بك بالإضافة إلى إعداد […]

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Pink marketing and exploitation of women

Pink marketing and exploitation of women

Pink marketing and the exploitation of women in general. Women represent half of the world’s population, and women’s consumption of spending and purchases rises to approximately 85% of general purchasing power, which makes women have a major role in the economy, although there are few differences between marketing and targeting methods for men. Or for women, but women remain the main element

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Segmentation rules and their use in segmentation base

Segmentation rules and their use in segmentation base

Segmentation rules and their use in dividing the market segmentation base Segmentation rules are a set of characteristics that are used by marketers to divide consumers and the market in general into groups that can be targeted with specific marketing methods. The importance of these rules lies in their ability to give the marketer a clear vision of the points of similarity between... Consumers and making it easier for them when developing a strategy

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Brand Architecture

Brand Architecture

Brand Architecture: Many companies have become a different mix of brands, whether new or old brands, each with its own brand identity, which may cause confusion among consumers and reduce their desire to buy, which makes us shed light on brand architecture. Its importance and how you can establish the brand and make it work for you.

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The importance of advertising marketing for your electronic products

The importance of advertising marketing for your electronic products

The importance of advertising marketing for your electronic products. Advertising marketing is the best way to communicate with customers, as marketing helps introduce customers to your brand and the products that you provide to them, in addition to being suitable for everyone. It is also done through a variety of media with different techniques and methods that are suitable for everyone. Types of Marketing There are two types of marketing, which are online marketing

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What is the marketing plan and its importance in institutions?

What is the marketing plan and its importance in institutions?

What is the marketing plan and its importance in institutions? Certainly, every successful business is based on proper planning because of the importance of planning, as it is necessary to achieve the goal of the activity, as achieving the goal of the business activity will lead to increased profits. All of this happens because of commitment to the marketing plan, so we will talk in today’s article about what is a marketing plan. And its importance in

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