raghad raghoud

Learn about the concept of physical evidence and its role in marketing! ..

The concept of physical evidence and its role in marketing! ..

تعد الأدلة المادية الملموسة وبيئة تقديم الخدمات مهمة في بناء توقعات العميل والتأثير على إداركاته للمنشأة الخدمية وصورتها الذهنية لديه قبل وبعد الشراء،إذ إنها تعكس إلى حد ما طبيعة ومستوى جودة الخدمة ،كما أنها تلعب دور حيوياً في تسهيل إنتاج الخدمةوالتفاعل بين العميل والموظف في الخدمات التي تتطلب وجود العميل ومشاركته في عملية إنتاج الخدمة، […]

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5 documentaries for those interested in marketing..

5 documentaries for those interested in marketing..

The concept of marketing: Marketing is defined as a group of activities carried out by companies in order to promote the purchase or sale of a product or service, which results in directing the flow of goods and services from producers to consumers. Marketing includes the processes of advertising, selling and delivering products. To consumers or other businesses. Read also. If your capabilities

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Restaurant Industry Trends for 2022-2023

Restaurant Industry Trends for 2022-2023

Despite the difficulties the restaurant sector faced during the pandemic and beyond, entrepreneurs succeeded in establishing successful food and beverage companies focused on harnessing technology to change the shape of the industry. In recent years, the restaurant industry has been facing a major challenge due to the unclear conditions imposed by the global pandemic “Covid-19” and changes in demand behavior and experience.

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