Create Promotions That Convert 🏷️
Promotions are among the most effective tools for driving sales, attracting new customers, and encouraging repeat purchases. The right discount at the right time can turn hesitant browsers into buyers, clear slow-moving inventory, and build customer loyalty. Trinavo's coupon and discount system gives you the flexibility to create promotions that match your business goals without complex configuration.
Whether you're running a flash sale, rewarding loyal customers, or incentivizing first purchases, the tools are here. Create coupon codes, set restrictions, target specific products or categories, and track results—all from your store dashboard.
Understanding Coupon Structure
Every coupon in Trinavo has a clear structure designed for flexibility while maintaining control over your promotional offers.
Coupon Basics
Each coupon requires fundamental information:
Name: An internal name to identify the coupon in your dashboard. This helps you organize and track multiple promotions.
Code: The actual code customers enter at checkout. Make it memorable, relevant to the campaign, and easy to type. Codes like "SUMMER20", "WELCOME", or "FLASH50" work well.
Discount Percentage: The percentage off that this coupon provides. Set it to 10, 20, 50—whatever matches your promotional strategy.
Delivery Discount: Offer shipping discounts separately or in combination with product discounts. Give customers free shipping or reduced delivery costs.
Validity Controls
Control when and how coupons can be used:
Expiry Date: Set when the coupon expires. Time-limited offers create urgency and prevent indefinite discounts that could hurt margins.
Disabled Toggle: Quickly enable or disable a coupon without deleting it. Pause a promotion if inventory runs low or extend it with a simple toggle.
Usage Count Limit: Limit how many times a coupon can be used across all customers. Perfect for "first 100 customers" promotions or limited-quantity flash sales.
Order Requirements
Set conditions customers must meet to use the coupon:
Minimum Order Amount: Require a minimum purchase before the coupon applies. "Get 20% off orders over $100" encourages larger carts and protects margins on smaller orders.
Maximum Discount Amount: Cap the maximum discount value. For percentage-off coupons, this prevents excessive discounts on very large orders. A 20% discount with a $50 maximum ensures you never give more than $50 off regardless of order size.
Targeting Specific Products
Not every promotion should apply store-wide. Trinavo lets you restrict coupons to specific products or categories.
Product-Specific Coupons
Link coupons to specific products. This is useful for:
- Promoting new product launches
- Moving slow-selling inventory
- Creating bundle deals around specific items
- Running manufacturer-sponsored promotions
When a coupon is linked to specific products, it only applies to those products in the cart. Customers can still purchase other items, but the discount affects only the targeted products.
Category-Specific Coupons
Apply coupons to entire categories of products. Great for:
- Seasonal sales on specific collections
- Clearing end-of-season inventory
- Category-focused marketing campaigns
- Departmental promotions
Category restrictions make it easy to run targeted promotions without selecting individual products.
Combining Restrictions
A coupon can be restricted to both specific products and categories simultaneously. The discount applies only to items that match the configured restrictions.
Shipping Discounts
Shipping costs are a major factor in cart abandonment. Free or reduced shipping can significantly improve conversion rates.
Free Shipping Coupons
Create coupons that eliminate shipping costs entirely. The delivery discount can be set to cover the full shipping amount, making delivery free for customers who use the code.
Reduced Shipping
Offer partial shipping discounts—perhaps $5 off delivery or a percentage off shipping costs. Useful when you want to incentivize purchases without completely absorbing shipping expenses.
Combined Discounts
Coupons can offer both product discounts and delivery discounts. A "20% off plus free shipping" promotion combines both incentives in a single code.
Usage Controls and Limits
Protect your margins and prevent coupon abuse with usage controls.
Total Usage Limits
Set how many times a coupon can be used across all customers. Once the limit is reached, the coupon automatically stops working. This creates scarcity and urgency—"limited to 100 uses" encourages quick action.
Expiry Dates
Time-limited coupons drive urgency. Customers are more likely to act when they know an offer won't last forever. Set specific expiry dates that align with your promotional calendar.
Minimum Purchase Requirements
Protect margins on small orders by requiring minimum purchase amounts. This ensures discounts apply only to orders where the overall value justifies the discount.
Maximum Discount Caps
For percentage-based discounts, capping the maximum discount amount protects you from unexpectedly large discounts on high-value orders. A 30% discount code with a $100 maximum prevents someone from getting $300 off a $1,000 order.
Creating Effective Coupon Codes
The code itself matters. Good coupon codes are:
Memorable: Customers should be able to remember the code from an advertisement to checkout.
Relevant: Codes that reflect the promotion—SPRING25, BLACKFRIDAY, NEWCUSTOMER—communicate what the offer is about.
Easy to Type: Avoid confusing characters (0/O, 1/l). Keep codes reasonably short.
Brandable: Incorporate your brand name when appropriate—TRINAVO20 reinforces brand while offering value.
Campaign-Specific Codes
Create unique codes for different marketing channels to track where customers are coming from:
- EMAIL15 for email subscribers
- INSTA20 for Instagram followers
- PODCAST10 for podcast listeners
Tracking which codes are used most helps you understand which marketing channels deliver the best results.
Promotional Strategies
Coupons support various promotional strategies:
Welcome Offers
Attract first-time buyers with welcome discounts. A 10% or 15% welcome code removes friction for customers trying your store for the first time.
Abandoned Cart Recovery
Send coupon codes to customers who abandoned their carts. A small discount can recover sales that would otherwise be lost.
Customer Loyalty
Reward repeat customers with exclusive discount codes. VIP customers who feel appreciated buy more and recommend your store to others.
Seasonal Promotions
Align coupons with holidays, seasons, and shopping events. Black Friday, Ramadan, summer sales—timing promotions with when customers expect deals increases uptake.
Inventory Clearance
Move slow-selling stock with targeted discounts. Better to sell at a discount than to hold aging inventory.
Product Launches
Generate buzz for new products with launch discounts. Early adopters get special pricing, creating momentum for new items.
Referral Incentives
Give customers discount codes to share with friends. The referrer might get credit when their code is used, creating word-of-mouth marketing.
Tracking Coupon Performance
Understanding how your coupons perform helps optimize future promotions.
Usage Tracking
See how many times each coupon has been used. High-performing codes indicate successful campaigns; unused codes might need better promotion or more attractive offers.
Revenue Impact
Track the revenue generated by orders using each coupon. Even if a coupon provides discounts, the incremental revenue from sales it generates may be valuable.
Order Association
Each order records which coupon was used. This data helps you understand coupon impact on average order value and customer behavior.
Best Practices for Discounts
Protect Your Margins
Calculate the impact of discounts on profitability. A 20% discount on products with 30% margins cuts deeply into profit. Ensure promotions drive enough volume to justify the reduced margins.
Create Real Urgency
Time-limited and quantity-limited offers create genuine urgency. "Limited time" should mean limited time—don't cry wolf with artificial scarcity.
Match Offer to Goal
Different promotions serve different purposes. Customer acquisition might justify deeper discounts than retention. Clearing inventory has different economics than launching new products.
Test and Learn
Run small promotions to test what works before scaling. Does 15% drive similar results to 20%? Do customers respond better to percentage or fixed-amount discounts?
Don't Train Customers to Wait
Excessive discounting can train customers to never pay full price. Balance promotional periods with regular pricing to maintain perceived value.
Start Creating Promotions
Trinavo's coupon system gives you the tools to run professional promotional campaigns. From simple percentage discounts to targeted product promotions with usage limits and order requirements—configure exactly what your business needs.
Create your first coupon, promote it across your channels, and watch how the right offer at the right time can transform your sales. Promotions don't have to be complicated; they just have to be effective.