Reach Global Customers 🌍
Language should never be a barrier between your products and potential customers. Whether you're a local business wanting to serve diverse communities or an ambitious brand targeting international markets, the ability to present your store in customers' native languages dramatically expands your reach and improves conversion rates.
Trinavo is built from the ground up for multilingual commerce. The platform supports Arabic, English, Turkish, and dozens of additional languages—with full right-to-left (RTL) support for Arabic and other RTL languages. Every customer-facing element of your store can be translated, from product names and descriptions to checkout flows and email notifications.
How Translations Work
Unlike some platforms that require separate product entries for each language, Trinavo uses an intelligent translation system where every piece of content can have multiple language versions stored together. This approach simplifies management and ensures consistency across languages.
Translatable Content
Nearly every customer-facing text in your store supports translation:
Products: Names, descriptions, short descriptions, SEO meta titles, descriptions, and keywords. Each product maintains all its language versions in one place, making updates straightforward.
Categories: Category names, descriptions, and SEO meta information can all be translated. Your category structure remains the same across languages—only the displayed text changes.
Pages: Custom pages like About Us, Terms of Service, and Contact pages support full translation. Maintain consistent policies across markets while presenting them in local languages.
Menus and Navigation: Navigation menus, footer links, and site-wide elements can be translated so customers always see navigation in their language.
Email Notifications: Order confirmations, shipping updates, and other automated emails can be sent in the customer's preferred language.
Single Product, Multiple Languages
When you create a product, you can enter translations for each supported language right from the product editor. The product remains a single entity in your catalog—it just speaks multiple languages. This means:
- Inventory stays unified regardless of language
- Pricing and stock levels are consistent
- Analytics aggregate across all language versions
- Updates to non-text attributes (images, price, stock) apply universally
Switch between languages in the admin interface with a simple language selector to enter translations for each field.
Arabic and RTL Support
Arabic represents one of the world's largest e-commerce markets. Serving Arabic-speaking customers properly requires more than translation—it requires a fundamentally different layout where everything flows from right to left.
Native Arabic Experience
Trinavo provides complete RTL support that goes beyond just flipping text direction:
Layout Mirroring: The entire interface mirrors for Arabic users. Navigation moves to the right, text aligns right, and the visual flow follows Arabic reading patterns. This isn't a clumsy flip—it's thoughtful adaptation that feels natural to Arabic readers.
Arabic Typography: Proper handling of Arabic script, including connected letters, appropriate line heights, and correct word spacing. Arabic text displays beautifully, not as an afterthought.
Form and Input Handling: Input fields, buttons, and form layouts properly accommodate Arabic text direction. Customers can enter Arabic addresses, names, and comments naturally.
Arabic URLs and SEO
SEO for Arabic markets requires Arabic-language URLs. Trinavo supports:
Arabic Permalinks: Products and categories can have Arabic-language URLs. Instead of /products/wireless-headphones, Arabic customers might see /منتجات/سماعات-لاسلكية. These URLs are meaningful to Arabic speakers and perform better in Arabic search queries.
Localized Meta Tags: Each language version has its own meta title, description, and keywords. Optimize for Arabic search terms in your Arabic store version and for English terms in your English version.
Proper Indexing: Search engines understand your multilingual structure through proper hreflang implementation, indexing each language version appropriately for its target market.
Language Management in Admin
Managing translations doesn't require technical expertise. The admin dashboard provides straightforward tools for multilingual content management.
Inline Translation Editor
When editing products, categories, or pages, a language switcher lets you move between languages. Enter translations for each field directly—no separate interfaces or complex workflows. See all your content for one language, switch to another, and enter that version.
Language Switcher
The admin interface includes a prominent language switcher showing available languages with their flags. Switch languages with one click to:
- View and edit content in different languages
- Check translation completeness
- Ensure consistency across versions
Translation Status
Easily identify which content has been translated and which still needs attention. Missing translations are visible, helping you prioritize translation work.
Supported Languages
Trinavo supports a wide array of languages out of the box:
Currently Active: Arabic, English, and Turkish are active by default, representing major e-commerce markets in the Middle East and beyond.
Available for Activation: French, Italian, Spanish, German, Portuguese (Brazil and Portugal), Chinese, Korean, Japanese, Hindi, Russian, Burmese, Indonesian, and more can be enabled based on your market needs.
RTL Languages: Full support for right-to-left languages including Arabic. The platform properly handles RTL layout, typography, and user interface elements.
Adding Languages
Expanding to new markets? Enable additional languages through configuration. Once enabled, new language options appear in your admin interface, and you can begin entering translations for your content.
Multi-Currency Integration
Language and currency go together. Customers expect to see prices in their local currency alongside content in their language.
Currency Per Language
Associate currencies with languages. When customers view your store in Arabic, they might see prices in Saudi Riyals (SAR) or UAE Dirhams (AED). English customers might see US Dollars (USD) or Euros (EUR). This pairing creates a cohesive local shopping experience.
Automatic Currency Display
Based on the language selected, prices display in the appropriate currency. No manual switching required—the experience adapts automatically.
SEO for Multilingual Stores
Each language version of your store should be discoverable by search engines in that language. Trinavo handles the technical SEO requirements for multilingual sites.
Hreflang Tags
Proper hreflang implementation tells search engines which language version of each page to show in different regions. Google shows Arabic pages to Arabic searchers and English pages to English searchers.
Language-Specific Sitemaps
Search engines can crawl each language version efficiently through organized sitemap structure. All your Arabic content, English content, and other languages are properly indexed.
Localized Meta Information
Beyond translated content, each language version has its own SEO meta information. Target different keywords for different markets—optimize your Arabic product pages for Arabic search terms without affecting your English SEO.
URL Structure Options
Configure URL structure for multilingual content:
- Subdirectories:
/en/products/,/ar/products/ - Language in URL: Clear indication of content language for users and search engines
Customer Language Experience
The customer-facing experience is designed for seamless multilingual shopping.
Language Switcher
Customers can switch languages at any time using a visible language selector. Their preference is remembered across sessions—return visitors see your store in their previously selected language.
Consistent Experience
Regardless of language, the shopping experience remains consistent. Same products, same checkout flow, same quality—just presented in the customer's preferred language.
Checkout Localization
The checkout process supports the selected language. Form labels, button text, error messages, and instructions all appear in the customer's language, reducing friction and cart abandonment.
Benefits of Multilingual Commerce
Investing in multilingual support delivers tangible business benefits:
Expanded Market Reach: Access customers you couldn't reach with a single-language store. Arabic-speaking markets alone represent hundreds of millions of potential customers.
Higher Conversion Rates: Customers are significantly more likely to purchase from stores in their native language. Removing the language barrier directly improves conversion.
Customer Trust: A store that speaks your language signals respect and professionalism. Customers trust businesses that invested in serving them properly.
SEO Advantages: Rank in search results across multiple language markets. Capture organic traffic from diverse search queries.
Competitive Differentiation: Many competitors only offer single-language stores. Multilingual support sets you apart in international markets.
Start Reaching Global Customers
Your products deserve a global audience. With Trinavo's multilingual capabilities, language barriers disappear. Arabic customers see your store in Arabic with RTL layout. English customers see English content. Each market gets a native experience that builds trust and drives sales.
Set up your multilingual store and start expanding into new markets. Your next customer might be anywhere in the world—make sure they can shop in their language.