Supercharge Your Social Advertising
Meta Pixel integration connects your Trinavo store to the powerful Facebook and Instagram advertising ecosystem. Track customer actions, build targeted audiences, and optimize your ad campaigns for maximum return on investment.
What Meta Pixel Does
The Meta Pixel is a piece of code that tracks visitor behavior on your store. When someone visits your site, views a product, or makes a purchase, the pixel records this activity and sends it to Meta's advertising platform.
Key Benefits
Conversion Tracking
Measure the true impact of your Facebook and Instagram ads:
- Track purchases attributed to your campaigns
- Monitor add-to-cart events
- See which products generate the most interest
- Calculate your actual return on ad spend
Custom Audiences
Create highly targeted advertising audiences:
- Retarget visitors who didn't complete their purchase
- Reach people who viewed specific product categories
- Target customers similar to your best buyers
- Exclude recent purchasers from acquisition campaigns
Campaign Optimization
Let Meta's algorithms work for you:
- Automatic optimization for conversions
- Find people most likely to buy
- Reduce cost per acquisition
- Scale successful campaigns efficiently
Events We Track
Your Trinavo store automatically tracks essential e-commerce events:
- Page View: When someone visits your store
- View Content: When a product page is viewed
- Add to Cart: When items are added to the shopping cart
- Initiate Checkout: When the checkout process begins
- Purchase: When an order is completed
Quick Setup
Installing Meta Pixel on your Trinavo store is simple:
- Create a Meta Pixel in your Facebook Business Manager
- Copy your Pixel ID or the full pixel code
- Paste it into your Trinavo dashboard
- Events start tracking automatically
No developer needed. No complex configuration required.
Maximize Your Advertising ROI
With Meta Pixel integration, you transform your advertising from guesswork to precision:
- Know exactly which ads drive sales
- Build audiences that convert
- Stop wasting money on the wrong people
- Scale your business with confidence
Start tracking your advertising success with Meta Pixel integration today.