Ansoff matrix Corporate owners are always thinking about raising their business growth in the long run, even with their business plan going well, but they're always looking for a costume...
Four hundred percent of the company is always thinking about raising the growth of its business in the long run, even with the work plan going well, but they are always looking to increase the profit rate and to obtain new customers.
- Market penetration strategy
The most secure strategy is to expand the sale of the product on the market with the belief that the market may carry some sudden actions. Through this strategy, the company seeks to increase its market share, which can be implemented through a policy of declining prices to attract new customers, as well as greater marketing and promotion campaigns.
- Product development strategy
It is a low-risk strategy, where it relies on the provision of a new product in the current market, which includes the expansion of the company ' s products and is used when companies have a strong market analysis and understanding and all solutions that can meet the needs of the current market, which can be implemented through the development of new products or the integration of resources for the creation of a new competitive product.
- Market development strategy
This strategy is based on the entry of a new market with a product already in the company ' s possession, which means the expansion of the company into new markets and new areas and is more successful in the event that the company uses a new and private technology and uses it to open a new market, or to open a new market of customers with the same conduct and goodwill as current customers of the company.
- Diversification strategy
The most serious of the four strategies of Ansoff, which are based on the introduction of a new product in a new market, will be reduced by using the relevant diversification plan and, although the risks are higher, by means of a high-profile strategy.