Brand Archit brand architecture ecture

The brand brand is built by many companies with a different brand structure, where the brand is built and the brand is reduced.

• The main brand.

The brand house is separating the main brand or any extension, and the parent brand house or brand is marked by a wide variety of brandmarks that are marked under a major trademark. The sub-marks are supporting each other to obtain the benefits of this support. The products under one brand structure require the identity of the main brand, and this type of trademark structure is characterized by the ability to access a large consumer base and multiple markets.

• Trademark

As we have stated earlier, each major trademark with sub-commercial markings and each of these marks is on the market, sub-marks are making use of their association with the main mark to enhance their market presence, and high-profile signs are supporting each other, for example Hunda.

• Hybrid trademark.

This type of brand structure includes a combination of other types, providing a range of different levels within a distinct hierarchy, including those for sub-commercial markers, and most companies adopt this type of Brand Architecture in times of necessity in the case of mergers and acquisitions, which is a substitute for pro-active brand, and examples of hybrid brands.

• Maternal branding

In this type, sub-commercials are the main marker and associated, with which they share the name together with an explanation of the sub-denomination, where all subsidiary companies and their services fall under the name of the main brand. This type reduces confusion among consumers as well as the construction of property rights for the brand of the company, such as FedEx.

• Use of multiple layers of clients

The structure of the brand enables you to target the largest group of consumers by dividing messages broadcast through marketing, which makes it possible to communicate with all consumers and provide the needs of everyone.

• Reducing marketing costs

Marketing becomes more efficient when designing a trademark in a rational and simple manner, as well as raising opportunities for mutual marketing of different trademarks.

• Protecting the brand.

Of the most important feature. Brand Architecture is the protection of the property rights of the trademark, which helps to grow your company, raise the profit rate and enhance the location of the trademark in the market. How is the creation of a proper brand architecture? The purpose of Brand Architecture is to make the marketing of trademarks more clear to reach the largest consumer base. There are three important steps by which to identify and build a valid and clear trademark:

• Research.

You can find out how customers are getting offers and how much they are aware of your brand, where the data you collect through the research type Brand Architecture that you can use to support your company ' s business strategy.

Strategy

Which is to determine the type of brand structure that suits your company's needs and to know the benefit that will return to your work of every kind of Brand Archite. cture confirms the budget it identifies and the resources available to you, as well as the establishment of a system that you can support within your capital and workforce.

• Release your brand.

88%d 88% 88%8% of your trademark launch system, which determines the sub-commercial markers that are in line with the main brand strategy