Wide Targeting strategy The broad targeting strategy refers to the idea of building and transmitting a single marketing message to a large number of consumers through and...
The broad-based targeting strategy refers to the idea of building and transmitting a single marketing message to a large number of consumers through broad media. This strategy produces a larger proportion of sales and higher returns through broad targeting. The Wide Targeting Strategy requires access to a wide range of audiences through different locations, which makes them interested in all aspects of the product that consumers are interested in.
- Identification of appropriate products
The most important point of ensuring the success of this strategy is to identify products that the largest number of consumers may wish to purchase, and if you wish to sell a product to a specific age group, you must first know what they might be looking for and what products might be working to solve their problems and meet their needs, and you can learn about these by conducting market research for the target group so that they can identify appropriate products before the implementation of the broad targeting strategy begins.
- Identification of the appropriate price
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- Planning [for advertising campaign] (https://ar.wikipedia.org/wiki/%D8%AD%D9%85%D9%84%D8%A9 %D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A%D8%8A%D8%A%8A%D8%A9) more efficient
One of the most important benefits of broad targeting is the efficiency of its advertising and marketing campaigns, where advertising is identified for the target group without attention to other consumers outside this category, which makes the declaration more ad hoc and less costly, given the public ' s determination and the lack of waste of money in advertising for the non-targeted public. This strategy is more interactive than others, and this is due to a good declaration of the right category.
- Application of the geography of marketing
Now that you can see the strategy fully after identifying the product, price and advertising, you can say that you also know where your clients live. By past elements, you can attract an entire neighbourhood if the appropriate elements of the strategy are available, and a number of employers will use market fragmentation maps, through which they can learn where a large number of consumers are involved in the average income, or how many consumers are willing to make it more meaningful.