Kotler pricing strategy Pricing is one of the most difficult decisions facing traders and corporate owners, which makes them subject pricing to several different strategies...
The Kotler pricing strategy is one of the most difficult decisions facing traders and corporate owners, through which they subject pricing options to a variety of [strategies] (https://ar.wikipedia.org/wiki/%D8%N3BD8%A1%) and with options for pricing
- Agents.
The client is the most important part of the pricing process, he pays the price he finally determines, so it must be taken into account whether the final price will be accepted by the client or not for the value of the product he will buy.
- Competitive prices
The customer always compares the prices of the single product that several companies offer, analysing the characteristics, prices and value of similar products, so you need to study the competitors well so that they can offer products at competitive prices.
- Psycho.
The so-called 88% or 88% effect is that the client sees you as interested in its own physical level, by means of the ultimatum of the figure, i.e., not a single figure for the price of a product, i.e. a price exchange of $58% to $4.99d.
- Excellent pricing
It is a high level of quality and price, and this level is used in the case of new and innovative products where competition is low and can also be used in the case of brand labelling as excellent. In this case, the pricing level is of course distinctive, characterized by high profit margins, and the impression of customers about the high quality of the product, its disadvantages are that it is difficult to maintain in the long term, and may be detrimental to a market.
- High value pricing
The pricing strategy is valuable in the event that the product is high-quality and at average price, and this strategy is the most prevalent among market-based companies with a large number of competitors and unable to use the long-term outstanding price. One of the positives of this level is to see the good value of the product by the customer and to maintain long-term high profit margins.
- Good price.
It is the best way to achieve the highest rate of growth within the market, where this level adopts a low price and high quality, and it is used to earn a market share or to attract more customers. This pricing is characterized by its ability to generate rapid growth in the market, yet it is risky in the long term.
- Good value pricing
Prices are of good value when average quality and price are low, which is the least dangerous level among all that increases market share through price and good value.
- Medium pricing
It is at average quality and price levels, which the client can expect and predict the quality of the product, but this level will not help you achieve market share growth.
- High pricing
It is when the product is medium- and high-price and is used by major trademarks, and this level helps you achieve a high profit margin, while it may harm the reputation of the company due to low quality compared to price.
- Economic pricing
This level occurs when quality is low and price is low, which is difficult to compete by others, but this level will not be better to achieve high margins, nor will it succeed if competitors reduce their prices as well.
- Wrong economic pricing
The wrong economy occurs when a product of low quality and average price is advanced, and although it may achieve a good profit margin, it may jeopardize the market share and lose the commercial reputation.
- Rip Off Level
It is the worst of your brand where price is high and quality low, and although high profit returns can be achieved, it may harm both the reputation of the brand and the loss of market share and customers; hence, the Kotler pricing strategy is a marketing strategy through which product prices are determined based on the market environment and competitors, and it helps you to improve, develop and regulate products in a good manner consistent with consumer wishes.