Marketing Ethics One of the most attractive ways for customers to trust a brand or certain corporate products is the credibility of the company and its commitment to the brother...
Marketing ethics are one of the most important ways to attract customers and to make them trust [with a trademark] (https://ar.wikipedia.org/wiki/%D8%B9%) - a marketing strategy which, in addition to the morality of the market, makes it much more difficult for customers to pass.
Advice for the development of an ethical marketing strategy
From the next set of advice, you can figure out the most important ethical marketing hubs.
- Transparency
When establishing a marketing campaign for a product, it must be fully transparent for all product information, including product components, safety, proper method of use and whether there are any impediments to its use by some.
- Consumer privacy and data protection
One of the most important obligations of the company under the framework of marketing ethics is the protection of consumer privacy and data, as the customer will not trust a company that is not interested in its privacy or publishes or discloses its data to anyone who is a suspect and unethical method.
- Commitment to the principle of sustainability
Customers are seeking ethical consumerism, which gives them assurance about the products they purchase, are sustainable and are morally produced, so they must be honest about the materials used in the product industry as well as the methods of supply.
- Consumer response
Marketing ethics require companies to take consumer concerns about product safety seriously and to seek to protect consumer rights, to deal with and resolve all customer complaints in a short time. [See also - what is smart marketing] (https://trinavo.com/%d9%85%d8%8a7-d98%d9%87%d9%88-%d8%d%8%8%-d%8%8%-d8%9%d%8b%8%8%d%8%8%d%8%d%8%8%8%8%d%8%8%d%8%8%8%d8%d%8%8%8%8%d%8%8%8%d%d%8%d%8%8%8%8%8%d%8%d%d%8%8%8%d%8b%d%d%8%8%8%8%8%8%d%d%d%8%8%d%8%8%8%d%8%8%8%d%d%d%d%8%8%8%8%
- Risk reduction
Marketing ethics are primarily aimed at benefiting consumers and paying damages through risk reduction and the search for positive consumer influence.
- What must be avoided in marketing ethics.
So that you can walk on the right path to marketing ethics, you have to avoid some important things:
- No exaggeration in product description
When you exaggerate the description of a product or service, the consumer will understand that you're making false propaganda, the excessive promise of giving higher quality than the real product level is given the impression of your discredit, which makes you lose the trust of your clients.
- Avoid false comparisons.
Marketing ethics are the credibility on which your relationship with customers is built and you cannot build trust between your clients if you are making false and misleading comparisons of competitors ' products, you cannot succeed if you seek to distort your competitive products in the market, be honest and make valid comparisons, and you will find consumers ' acceptance and wish to obtain your products despite the existence of products with the same qualities, but the consumers ' morality.
- Don't offer unapproved features.
Avoid promises to add outstanding features or declare a new product providing services that have no scientific evidence.
- To exploit consumer sentiments.
One of the most effective ways of attracting consumers ' attention is to emotionally influence them, yet marketing ethics prevents you from exploiting negative sentiments or angers and fear to influence them. This is a manipulation of consumer sentiments, not sympathy, which prevents your campaign of irresponsible and immoral conduct in which your customers may lose and reputation.