P
Blog
2 min read
Pink marketing and exploitation of women In general, women represent half of the world ' s population, and women ' s consumption of spending and procurement increases to almost 85% of the force...
The most important marketing of women in the world is the development of marketing strategies for women, where marketing and marketing products can only be used by men.
- The importance of pink marketing does not stem from the fact that women constitute an adult purchasing power but also from the fact that they are decision makers both in their family and in their professional life.
- The purchasing power of women represents approximately 85% of total global procurement.
- The proportion of women ' s Internet shopping expenses is approximately 58%, which accounts for a large purchasing rate, with women ' s purchasing expenses worldwide at $20 trillion.
- pink marketing contributes to knowing the right way to market and develop services and products for the women ' s market.
pink marketing plans need a range of steps and requirements to be successfully marketed and the most important requirements for the success of the pink marketing strategy are clarified.
- The initial step in the pink marketing strategy must be your reliance on emotional temptations, as the successful sale of women begins to provoke their passion and create an emotional point in the product that can affect women ' s feelings.
- Studies have shown a correlation between the provision of additional services with good customer service and women ' s loyalty to the brand.
- To exploit social media to reach a larger proportion of women.
- The use of colours favoured by women in products and advertising. In advertising and marketing in general, make sure that methods are used to influence women, whether to influence their subconscious or affect their passion.
And while the company is using more than 80% of the market, it's the best way to sell the product.