rules of division and their use in the division of the market segmentation base the rules of division are a set of characteristics used by marketers to divide the level...
The rules of division and their use in the division of the market segmentation base are a set of characteristics used by marketers to divide consumers and the market generally into groups that can be targeted in specific marketing ways. The importance of these rules lies in their ability to give a clearer view of the market about similarities between consumers and to facilitate them when developing a marketing strategy and focusing on important and necessary points.
- The segmentation base helps marketers create a marketing mix for all different client segments, which helps to achieve good results.
- Raises the success rates of marketing plans.
Eighty-eight per cent of the market is divided by the highest-income groups.
- Meeting client needs
Different clients lead to different needs, and the division of the market defines these differences and places them in homogeneous groups so that their needs are easily known and met.
- Knowledge of market weaknesses
By dividing the market, you can learn from and benefit from non-target groups in the market in general that are overlooked by many companies.
- Increased investment rate
The division of the market works to serve and better provide customers with reduced spending and higher sales, which, of course, raises revenue and increases the return on investment.
- Control the market and attract new clients.
Customers always prefer companies that understand and provide their needs in simple and easy ways, the role that the segmentation of the base plays. It also raises market segmentation from the competitive advantage, raising the value of your company in the market and raising your market share. Thus, the rules of division and the segmentation base are one of the best ways to be used by marketers to reduce marketing costs and enhance their communication with customers, where the market division defines and uses the results of marketing plans and the highest public profit allocation through the base.