Scent Marketing

The marketing of Scent Marketing is one of the types of marketing strategies that have proved effective in the last period, where the marketing of the smell is intended for consumers. Studies have shown that when using the smells of the customer, the sale rate is up to 11%.

1. Greetings

The perfume advertising boards are one of the most marketing strategies used by the marketers, and the name comes in hand with traditional visual bulletin boards, and this strategy is based on the study that shows that people remember the smell of things more than the things they see or hear, such as the bakery store that uses the smell of bakeries to attract clients.

1. The surrounding smell

Consumers believe that the perfumes are more thin than others, and in this strategy, companies rely on a more private system of perfume advertising boards by scenting a perfume inside the store or the company, according to one study that confirmed that consumers were willing to pay more in case the place was scented, which many shops had put on some beautiful scents that called for relaxation and the construction of perfumes associated with perfume.

1. Smells

And it's the most important strategy in the marketing of smells. Scent Marketing, the strategy is to use the smell of compatibility with the product environment, where it supplements the product, such as using the smell of child powder in the infant clothes section, because of the importance of the substantive context of smells and products, one psychological study has shown that all features of the product, such as visual or audio communication, would influence the smell marketing strategy if the smell is not compatible with the product where it would affect the market wish to purchase the product.

1. Trademark smells

The strategy is based on the establishment of an 88% 88% A.D., which gives a special impression to shoppers and leaves an emotional impression% of your brand.

• Find the smell for your brand.

If you have a small company and you can't buy a signed smell of your brand, you can start looking for the closest scent of your environment that suits your products, the smell will affect consumer procurement behaviour, and if the smell fits with the products, then you'll be better shopping if the smell doesn't match the nature of the product and the store environment, it'll lead to the rejection of the shopping in addition to the proper shop, and the choice of the sex of the dots if you say.

• Identify the impression you want to leave at the shop by smell.

This step is aimed at identifying the matching fragrance of customers ' airspace. The smell of the feeling you want to leave with the client, whether relaxing or raising the general jokes of shoppers, as well as knowing what your products are going to do, which will connect you to the client environment, all these things will eventually help you choose the perfume and the perfect smell.

• Smelling the right kind of marketing strategy

Finally, you'll have to determine what kind of smell you want, which is compatible with the nature of your business, and if your objective is to attract customers out of the store, you can use the perfume billboard strategy, and if you want to give your products a distinctive smell, you have a strategy of objective smell, and if you just want to put a special smell in your shop, you can rely on a simple, high-interest marketing scent, and better-sty shopping malling.