The most important factor in the client's purchasing decision. Consumer purchasing desires differ, you may find that someone prefers a product to a company, or is looking for a product with an F...
The main factors affecting the client ' s purchasing decision
Consumers may find that there are those who prefer a product for another, or are looking for [product] (https://ar.wikipedia.org/wiki/%D9%85%D9%86%D8%A%D8%A%D8%82%D8%A%%D8%A%%D8%A%D8%D8%A%D8%D8%A%) who prefer to use the local traders.
So what are these factors and how do they affect clients?
Factors affecting consumer behaviour and purchasing decision
There are several key factors that affect consumer behaviour and determine its purchasing decision, and these factors help marketors to campaign and see whether or not the target customer will buy the product.
I. Psychological factors
There are psychological factors that move consumer behaviour towards the purchase of a product, namely, recognition, motivation, learning, beliefs and attitudes, and each of the above-mentioned factors is a consumer incentive that determines its behaviour towards the products offered, making it preferable to a producer, if domestic motivation is a requirement or need, and the awareness we gain through advertising or information about a particular product also plays an important role in the behaviour of consumers.
II. Social factors
In our common and community life, purchasing decisions are affected by the people surrounding us, social factors include the family, the social situation and reference groups. These factors reflect different values that affect the purchasing behaviour of the consumer, where the family or the family influence our purchasing behaviour since childhood, and we see their orientation to buy a particular product or not to buy it, which may affect our purchasing decisions of the same products in the long run, as are the reference groups of people around us.
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III. Cultural factors
Everyone has values and cultures that have been created as a result of the values and culture of the society in which we live, so many individual behaviours are indirectly driven by the culture of its society. Cultural factors have a significant impact on consumer purchasing decision, where products or services they will use are directly or indirectly influenced by the general cultural context in which they live and belong, including religion, moral values and social class.
IV. Personal factors
Personal factors are age, occupation, sex, lifestyle and material income. These factors can affect individual or collective purchasing decisions of consumers. However, these factors differ from person to person in determining their choices and behaviour. Life is the key factor in personal factors that determine product preferences. Adolescent preferences differ from older persons. Physical income is also a powerful factor on which purchasing decisions are largely and centrally dependent on income reversing the value of higher income.
V. Economic factors
One of the factors influencing the client ' s purchasing decision is the economic conditions of the State and the general state of the market. When the economy of the State thrives the purchasing power of the consumer, because of consumers ' ability to afford it and what they cannot afford, the need for the product also plays a role here, but the most important thing is the ability to afford procurement, seeing how a strong economy can affect purchasing confidence in consumers, unlike what a small economy does.
VI. Marketing factors
When performing the procurement process, consumers rely on the characteristics of the product, the price offered, besides its availability, which are the components on which marketing is based and which have a direct impact on consumer decision to purchase a product.
Thus, the factors affecting the client ' s purchasing decision, which have been explained in the previous line, are a set of motives that constitute the structure of purchasing behaviour, where there are some factors that directly and indirectly affect the determination of consumer behaviour and decision to purchase, and after knowing these factors, you can share with us the most important factors affecting the decision to purchase products.
