The most important growth strategy in Amazon. Amazon is one of the largest leading companies in the e-commerce industry and is one of the largest technical platforms at a level...
The most important growth strategy in Amazon (https://www.amazon.com/) is one of the largest leading companies in the electronic commerce industry and is one of the largest technical platforms worldwide. According to statistics, Amazon has grown significantly in recent years to reach a market value of more than $1 trillion, and Amazon has the largest operating base in the world, as well as rapid growth expansion strategies. The most important growth strategy in Amazon.
- Target audience and improved consumer experience
As the world ' s largest e-commerce company, the largest public base of all age groups at the level of the world ' s nations, the age group of the target audience of Amazon is the people between the ages of 18 and 38 who are among the most technologically connected, and the rate of use of phones in this age group is the highest, and the technology industry is highly competitive, so any company that wants to deliver the fastest customers.
- Research and development policy
The e-commerce platform uses its own algorithms, where you can say that it has a search engine similar to the Google search engine, one of the forms of artificial intelligence that is searching and using the Amazon data market in the development of the action plan, it is an innovative search engine that is working on the best products that have achieved the highest sales on a single accessible list. Amazon is continuously improving its statute to provide better research and more appropriate development, and the Amazon research engine has led to the popularization of the platform, especially with its focus on innovation and development, which has raised the rate of investment in Amazon with large sums of money.
- Use of innovative digital techniques
One of the most important points of concern to the Amazon platform is its focus on modern techniques and its ability to make radical changes in all its industries, which put Amazon at the forefront of companies in order to control competitive pressure; Amazon has achieved rapid growth in various sectors, the most important of which is e-commerce and cloud technology, with Amazon ' s cloud technology becoming major engines of the trademark.
- Diversity of products
Amazon began as a book store and over time became the world ' s largest e-commerce company, which led to its ownership of the largest client base. Amazon offers a very large group of products and services that customers can purchase from their own e-commerce site, becoming a comprehensive platform where you can buy phones, food, costumes, cars, all communications equipment, electrical appliances, and consumers, and many of the favourites.
- Marketing
Marketing is a major engine for the upgrading and growth of sales and revenue in the technology industry, Amazon growth has not increased, along with its brand gaining support to its customers and its transformation from a bookkeeper to the largest e-commerce firms simply because of the company ' s entry into the electronic commerce and digital industry, but as a result of correct and good marketing, Amazon has been able to properly market itself in the form of a firm that is needed to maintain a firm ' s business.
- Opening of new markets
The Amazon market has expanded in recent years to all nations of the world, with the Amazon client base rising and as the world ' s largest electronic commerce company, the Amazon market has been divided into two sections based on geographical division, the first part of the United States and the other part of the world to have stores in all nations of the world and with major headquarters in major Powers such as Germany, India, Japan and modern in the United Arab Emirates, and constantly working to gain dominance over international markets.
- Product pricing
The pricing strategy is 88% in the company ' s success. Although Amazon does not provide products at a lower price than other firms, it also follows the competitive pricing strategy for sales, using the price competition strategy for vendors in case of sale of products by external vendors to ensure that products reach low prices, and the platform provides products for a multi-seller group to compare prices and select the price for them in addition to a four-point