What criteria for evaluating the success of marketing campaigns If you've launched a marketing campaign to raise awareness of the brand and look for new clients, you need to know that this won't...
What are the criteria for evaluating the success of marketing campaigns if you have launched a marketing campaign to raise awareness of the brand and look for new customers, you need to know that this will not be enough to grow your resources and succeed, where you have to assess what you are working on and measure the success of your strategy and marketing campaign to identify your weaknesses and strengths, through which you are able to achieve your goals, and now it is easy to measure the following criteria for the success.
- Identification of objectives
Before any marketing campaign is launched, its objectives must first be defined, so that these goals are the map that guides you during the launch of the campaign as well as to serve as a reference for measuring their success. The importance of setting targets is also that you do not use marketing to serve only one side, but that there is a variety of marketing purposes that need to be marketed, such as marketing, trademark, or a desire to increase the number of customers or raise the proportion of remittances, which are needed for many different marketing channels that are suitable to know, and strategy.
- Identification of your standards
There is a strong correlation between the marketing performance index and the marketing goals and channels it uses. Consumer awareness of the trademark is different from the measurement of how to attract new customers. However, some of the constant measures that you can rely on and track when launching your marketing campaign are:
- Traffic for your web site.
- Knowledge of the most effective marketing channel
- Knowing new visitors and regular visitors to your location.
- Visitors interacted with the Web site.
- Identification of the number of web pages that tell you how many pages are offered by consumers, and the most casual pages.
- Recognition rate and number of visitors crossing your position immediately after visit.
- Knowing and identifying tools to help you monitor results.
Inight88% of your campaign, you will now select tools that will help you control your results and are suitable for the standard I have identified. For example, you can select Google Analytics if you want to analyse the web site and improve the search engine.
- Set up a specific time to achieve your marketing goals.
Identifying time for your marketing campaign is one of the best standards to help you assess your performance and know what has been accomplished, where time tells you how effective your strategy is by setting a specific target and a specific time, and until this end, you will have full knowledge of the success or failure of the marketing plan.
- Follow [the marketing campaign] (https://ar.wikipedia.org/wiki/%D8%AD%D9%85%D9%84%D8%A9 %D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A%D8%8A%D8%A%8A%D8%A9)
Once your marketing campaign has been launched, your goals are set and the appropriate measures of your strategy are now the role of tracking the performance of your marketing campaign, analysing all data to determine their success and taking the right actions to achieve all the desired goals. It is preferable to set a list of long-term marketing objectives with a strong time schedule to achieve better and to ensure the success of your marketing campaign. Thus, the evaluation of the success of marketing campaigns is an important step that can help each employer in building a strategy.