What's banking marketing? Banking marketing is used to assist customers with financial services and needs, where clients want specific services and to meet...
The banking marketing is used to provide assistance to customers for financial services and needs, where customers want specific services and to meet these services, all marketing techniques and strategies are used to drive consumers to do business with [bank] (https://ar.wikipedia.org/wiki/%D9%D) for commercialization. [Recalling also on spontaneous purchases.] (https://trinavo.com/%d9%85%d8%87%d9%88%d8%8%d8%b1% customers must access 8%d8%d%d%dd8%dd9%d8%d marketing)
- Good use of digital marketing
All financial institutions know the importance of digital participation, and at this time most clients manage their lives, including financial life through phones and electronic applications, so the use of digital marketing is inevitable, but what is the next step, and how to use digital marketing in the best possible way? This is the most important question in banking marketing, in the light of the boom in financial institutions, they are looking for ways to develop digital banking services, and in the light of the fact that there is a digital divide.
- Good use of artificial intelligence
Markets in banks and financial institutions use many applications that rely on artificial intelligence to attract and retain clients and, over time, the implementation of such applications will become increasingly necessary, one example of the application of artificial intelligence used to serve customers, providing customers with a more useful and private experience, through which financial institutions and banks can better satisfy customers and solve their problems more quickly.
- Promotion of brand
Consumers want all companies, including banks and financial institutions, to be honest in their marketing letters, where customers do not interact with marketing or advertising trying to buy a product or service, they want a true and honest message about the values of the company or the bank, so financial institutions and banks must determine the values of their brand, then let them identify their messages, and do not change this message based on the behaviour of the changing consumer.
- Attention to environmental and social issues
Clients always want to be companies and banks that deal with them in a group that deals with social and environmental issues, where consumers prefer to deal with companies that share their values. Bank marketing workers cannot ignore this trend in their marketing campaigns, where most bank customers deal with the financial institution that takes clear action to make a positive social impact.
- Use of virtual world technology
The next direction of many companies is to exploit the technology of enhanced reality and the virtual world, which must be thought by financial market providers and how it is used in banking marketing. It is stated that some banks have already used this technology. The first virtual market in South Korea was set up in 2021 under the Kookmin Bank, and a virtual platform has been set up for some other banks, which has already contributed significantly to the successful attraction of customers.