What's the difference between brand and motto

What's the difference between brand and motto

Some believe that there is no difference between the brand and the logo, and sometimes the terms are used as synonyms, yet the logo is completely different from the brand despite their association and work in an integrated manner, and to clarify more and more comprehensive knowledge about both concerned and the difference between them can read the next lines.

♪ The difference between brand and logo ♪

To know the difference between the brand and the logo must first know the concept of each of them.

I. Definition of the logo

The logo is a symbol that is designed to distinguish the company or [product] (https://ar.wikipedia.org/wiki/%D9%85%D9%86%D8%A%D8%AC (%D8%A7%D9%82%D8%A%D8%B5%D8%A7%D8%A8%D8%A8%D8%AF) to facilitate identification by consumers.

II. Definition of brand

The trademark is the business name of the company or the producer known in the market, which is the image that the consumer has a particular product or company and has an emotional impact on the public, it can be argued that the brand is a reputation for business activity.

III. Variance

The brand is the foundation and reputation of the company, and the logo is the visual image of the brand. It can be said that they work in a consistent and integrated manner when the public rejects a particular brand. It therefore rejects the entire company even with a distinct logo. The brand is the foundation of the company while the logo is one of its components. The logo is consorted with a clear definition and comprehensive formulation of the sound of the brand.

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The importance of the logo for the brand

Although the logo is merely a visible element of the trademark, it is the first element to show to customers and consumers and hence the importance of the logo to the brand, and it is also important that the logo:

• Where the logo helps to identify and distinguish trademarks by consumers, it is, as we have stated, one of the elements showing the identity of the customer brand, which helps to identify and detect them.
• The logo is representative of the brand through various marketing and communication channels, including web sites and social media.
• The logo reflects the value of your brand and company personality.
• Good design of the logo created by an expert designer will make your brand show professionally, which makes consumers trust.
• Designing a distinct emblem of a trademark would be the ideal method of superiority of competitors.
• The good design of the logo helps to enhance the memory of people in your company, especially in the case of a good and positive impression, where positive memory creates an emotional correlation with your brand.

Thus, the difference between the brand appears in the fact that the logo is one of the components representing the brand identity, while the brand is an entire system, and when the well-designed logo is combined with an effective trademark, public access and communication will be easier and faster, and if you wish to build a new brand, you should be interested in designing a powerful logo consistent with your brand.