Why do some products fail in the market

88% 88% in the market? The supply of products and services in the market is a major challenge for companies, whether large, small or even emerging, where good planning for showing product quality, skill, efficiency and market achievement requires that the product is not enough for the producer to write success, with some major companies spending millions of dollars in thinking about the success of their products, but they have experienced significant failures, because only names are not enough for consumers to be satisfied.

Why do some products fail in the market?

In the following lines, we will elaborate on the causes of product failure in the market:

Failure to understand client needs

It is reported that in 1970, the United States Communications “ATT” launched a telephone permitting the transmission of images, at which time the company expected to produce 1 million copies of the telephone within 10 years of its launch. But the company found itself obliged to withdraw it from the market only three years later, because it failed to attract consumers ' attention, the device was huge and difficult to use, its image was too small and of poor quality, and the result was that it had produced a product that was not compatible with consumer requirements and needs, and it appeared that it had not learned from its mistakes, where it had launched another version in 1992, which had the same negative result.

solve a problem that doesn't exist.

In 1990, the maxwell House trademark released a ready coffee drink, and the aim was to provide an innovative producer that would help customers enjoy coffee immediately without the need to make a traditional preparatory process, and, of course, coffee could not be placed in microwave in its commercial packagings and must be spilled first into the cup and then placed inside the device, a process that resembles the normal coffee machine, which would explain why the new product failed.

Target the wrong market

In 2006, Micr launched But the product failed and the company had to stop production after admitting that it used to issue iPod, iPod, iPod did not add anything new to urge consumers to choose their machine.

Wrong pricing

In 1993, Newton Pad, a touch screen-operated Apple, considered the first seed of iPad, but the price was very high, reaching $800, a figure that was relatively large at the time, in addition to the fact that it was not suitable for specifications because its low-quality batteries, its unclear screen and the difficulty of reading or writing the product in 1998.

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Slow development and late market entry

Delays in marketing may lead to failure, as many changes in the market may occur during the delay period, such as changing consumer needs or slowing economic growth and other changes in market data, which occurred with the Google Lave site launched in 2008 after a long wait, but at that time the world hit the economic recession and did not achieve the anticipated closure, leading to its closure only five months later.

Bad implementation

In 1995, Microsoft issued the “Pop” programme, but it failed dramatically, relying on advanced techniques that were not available to most consumers at that time; many found it difficult to use after four months of its launch, where the company allowed the sale of the equipment to a larger system. In the end, it is considered that the provision of any new product or service to the market by a large, medium or emerging company is a challenge to its characteristics, circumstances and methods of success.